Lin, Ling-Zhong; Hsu, Tsuen-Ho - In: Quality & Quantity: International Journal of Methodology 47 (2013) 2, pp. 713-734
Visitors’ risk perceptions have been found to influence the on-site behavior of tourists and their intention to return to a destination or to recommend it to others. This study discusses how the uses of a means-end approach with fuzzy conceptualization in eliciting the perception of tourism...