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~subject:"SME"
~subject:"USA"
~type_genre:"Fallstudie"
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Search: subject_exact:"CAS (Computer-aided selling)"
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HMD : Praxis der Wirtschaftsinformatik
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Industrial marketing management : the international journal for industrial and high-tech firms
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Von der klassischen zur agilen Softwareentwicklung : Evolution der Methoden am Beispiel eines Anwendungssystems
Fuchs, Alexander
;
Stolze, Carl
;
Thomas, Oliver
- In:
HMD : Praxis der Wirtschaftsinformatik
50
(
2013
)
290
,
pp. 17-26
Persistent link: https://www.econbiz.de/10009730738
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The impact of management commitment alignment on salespersons' adoption of sales force automation technologies : an empirical investigation
Cascio, Robert
;
Mariadoss, Babu John
;
Mouri, Nacef
- In:
Industrial marketing management : the international …
39
(
2010
)
7
,
pp. 1088-1096
Persistent link: https://www.econbiz.de/10008668707
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