Fok, D.; Paap, R.; Franses, Ph.H.B.F. - Erasmus University Rotterdam, Econometric Institute - 2008
: marketing-instrument efiectiveness, heterogeneity, Multinomial Probit, mixtures
⁄We thank the editor and two anonymous referees …-responsive household we use a Multinomial Probit [MNP] model. Conditional
on responsiveness, the utility of brand j for household i at …)fli 8k 6= j]: (8)
This is the choice probability of a Multinomial Probit Model. There is no closed form
expression for this …