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~subject:"Service industry"
~type_genre:"Accompanied by computer file"
~type_genre:"Aufsatz im Buch"
~type_genre:"Kongress"
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Management internationaler Dienstleistungsmarken : Konzepte und Methoden für einen nachhaltigen Internationalisierungserfolg
2
Marketing-Management und Unternehmensführung : Festschrift für Professor Dr. Richard Köhler zum 65. Geburtstag
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ECONIS (ZBW)
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Entscheider erreichen : internationale Markenkommunikation bei Roland Berger
Oltmanns, Torsten
;
Diekmann, Christiane
- In:
Management internationaler Dienstleistungsmarken : …
,
(pp. 263-289)
.
2009
Persistent link: https://www.econbiz.de/10003786629
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2
Emotionen in der internationalen Markenkommunikation : das Beispiel der INTERSEROH AG
Stroese, Roland
- In:
Management internationaler Dienstleistungsmarken : …
,
(pp. 291-304)
.
2009
Persistent link: https://www.econbiz.de/10003786640
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3
Service productivity management : improving service performance using Data Envelopment Analysis (DEA) ; includes DEAFrontier software
Sherman, H. David
;
Zhu, Joe
-
2006
-
1. ed.
Persistent link: https://www.econbiz.de/10003326375
Saved in:
4
Produktmanagement
für Dienstleistungsunternehmen
Backhaus, Klaus
;
Brzoska, Lars
;
Theile, Gregory
- In:
Marketing-Management und Unternehmensführung : …
,
(pp. 637-676)
.
2002
Persistent link: https://www.econbiz.de/10001653352
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