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~subject:"Services marketing"
~type_genre:"Bibliography included"
~type_genre:"Collection of articles written by one author"
~type_genre:"Reprint"
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Services marketing
B-to-B-Marketing
112
Business-to-business marketing
112
Theorie
78
Theory
78
Deutschland
35
Germany
35
Investitionsgütermarketing
24
Marketingmanagement
23
Marketing management
22
Lieferantenmanagement
18
Supplier relationship management
18
Marketing
13
Beschaffung
12
Procurement
12
Investitionsgüterindustrie
10
Betriebliches Informationssystem
9
Business intelligence system
9
Bundling strategy
8
Internationales Marketing
8
Leistungsbündel
8
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8
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7
International marketing
7
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Information technology
6
Informationstechnik
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Investitionsgütermarkt
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Marketingtheorie
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Systemgeschäft
6
Beziehungsmarketing
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5
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31
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31
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12
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6
Bibliografie enthalten
5
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Hüttner, Manfred
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Schwarting, Ulf
2
Ahsen, Anette von
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Böcker, Jens
1
Dobmeier, Mirjam Theres Elisabeth
1
Engelsleben, Tobias
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Lusch, Robert F.
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Noch, Rainer
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Pingel, Anette
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Gabler-Edition Wissenschaft / Integrierte Logistik und Unternehmensführung
1
Marketing-mix strategies - product strategy and promotion strategy
1
Schriftenreihe Schwerpunkt Marketing
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ECONIS (ZBW)
7
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1
Successfully managing the Service Transition
Dobmeier, Mirjam Theres Elisabeth
-
2016
Persistent link: https://www.econbiz.de/10011632182
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2
From goods to service(s) : divergences and convergence of logics
Vargo, Stephen L.
;
Lusch, Robert F.
-
2009
Persistent link: https://www.econbiz.de/10003836309
Saved in:
3
Marketing für Systemanbieter : Ansätze zu einem Relationship Marketing-Konzept für das logistische Kontraktgeschäft. Mit einem Geleitw. von Werner Delfmann
Engelsleben, Tobias
-
1999
Persistent link: https://www.econbiz.de/10001399037
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4
Marketing-Management : allgemein, sektoral, international
Hüttner, Manfred
;
Ahsen, Anette von
;
Schwarting, Ulf
-
1999
-
2., erg. Aufl.
Persistent link: https://www.econbiz.de/10001364340
Saved in:
5
Marketing für Leistungssysteme
Böcker, Jens
-
1995
Persistent link: https://www.econbiz.de/10000902628
Saved in:
6
Dienstleistungen im Investitionsgüter-Marketing : Strategien und Umsetzung
Noch, Rainer
-
1995
Persistent link: https://www.econbiz.de/10013427521
Saved in:
7
Marketing-Management : allgemein, sektoral, international
Hüttner, Manfred
;
Pingel, Annette
;
Schwarting, Ulf
-
1994
Persistent link: https://www.econbiz.de/10000414943
Saved in:
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