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Hoffmann, Arvid O. I.
4
Pennings, Joost M. E.
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Cheong, Chee Seng
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Shefrin, Hersh
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Journal of marketing
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Journal of economic behavior & organization : JEBO
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ECONIS (ZBW)
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Tarred with the same brush? : advertising share of voice and stock price synchronicity
Cheong, Chee Seng
;
Hoffmann, Arvid O. I.
;
Zurbruegg, Ralf
- In:
Journal of marketing
85
(
2021
)
6
,
pp. 118-140
Persistent link: https://www.econbiz.de/10012662145
Saved in:
2
Can advertising investments counter the negative impact of shareholder complaints on firm value?
Wies, Simone
;
Hoffmann, Arvid O. I.
;
Aspara, Jaakko
; …
- In:
Journal of marketing
83
(
2019
)
4
,
pp. 58-80
Persistent link: https://www.econbiz.de/10012176064
Saved in:
3
Technical analysis and individual investors
Hoffmann, Arvid O. I.
;
Shefrin, Hersh
- In:
Journal of economic behavior & organization : JEBO
107
(
2014
)
2
,
pp. 487-511
Persistent link: https://www.econbiz.de/10011295916
Saved in:
4
Customer satisfaction as a buffer against sentimental stock-price corrections
Merrin, Robert P.
;
Hoffmann, Arvid O. I.
;
Pennings, …
- In:
Marketing letters : a journal of research in marketing
24
(
2013
)
1
,
pp. 12-27
Persistent link: https://www.econbiz.de/10009723222
Saved in:
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