//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Social Web"
~type_genre:"Thesis"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Werbekontaktanalyse"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Social Web
Advertising effects
224
Werbewirkung
224
Deutschland
113
Germany
112
Theorie
89
Theory
89
Consumer behaviour
78
Konsumentenverhalten
78
Estimation
41
Schätzung
41
Brand management
40
Markenführung
40
Werbung
35
Markenpolitik
27
Verbraucherverhalten
26
Advertising
25
Marketing
24
Psychology of advertising
23
Werbepsychologie
23
Online-Marketing
19
Advertising planning
18
Internet marketing
18
Markenimage
18
Sponsoring
18
Sponsorship
18
Werbeplanung
18
Brand image
14
Event marketing
14
Event-Marketing
14
Wahrnehmung
14
Internet
13
Market research
13
Marketing management
13
Marketingmanagement
13
Marktforschung
13
USA
13
United States
13
Unternehmen
13
Perception
12
Consumer goods marketing
11
more ...
less ...
Online availability
All
Free
1
Type of publication
All
Book / Working Paper
3
Type of publication (narrower categories)
All
Thesis
Article in journal
488
Aufsatz in Zeitschrift
488
Aufsatz im Buch
36
Book section
36
Graue Literatur
14
Non-commercial literature
14
Arbeitspapier
10
Working Paper
10
Hochschulschrift
9
Case study
4
Collection of articles of several authors
4
Fallstudie
4
Sammelwerk
4
Conference paper
3
Konferenzbeitrag
3
Aufsatzsammlung
2
Collection of articles written by one author
2
Guidebook
2
Ratgeber
2
Sammlung
2
Amtsdruckschrift
1
Government document
1
more ...
less ...
Language
All
English
3
German
1
Author
All
Göbel, Fabian
1
Mutter, Tobias
1
Winkler von Mohrenfels, Hannah
1
Published in...
All
Schriftenreihe Innovative betriebswirtschaftliche Forschung und Praxis
1
Schriftenreihe Schwerpunkt Marketing
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
On the activating power of gamification - empirical evidence from an online community
Mutter, Tobias
-
2015
Persistent link: https://www.econbiz.de/10011343798
Saved in:
2
Promoting green and social consumer behavior : insights and implications for contemporary marketing
Winkler von Mohrenfels, Hannah
-
2013
Persistent link: https://www.econbiz.de/10009722557
Saved in:
3
Open Brands : Effekte nutzergenerierter Markenbotschaften auf die Markenwahrnehmung
Göbel, Fabian
-
2013
Persistent link: https://www.econbiz.de/10009735582
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->