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~subject:"Social media"
~type_genre:"Article in journal"
~type_genre:"Ratgeber"
~type_genre:"Statistics"
~type_genre:"Working Paper"
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Social media
Social Web
12,364
Social web
12,364
Online-Marketing
4,300
Internet marketing
4,290
Consumer behaviour
3,887
Konsumentenverhalten
3,887
Viral marketing
1,703
Virales Marketing
1,703
Soziales Netzwerk
1,675
Social network
1,654
Beziehungsmarketing
1,549
Relationship marketing
1,548
social media
1,528
Kommunikationsmedien
1,416
Communication media
1,415
Brand management
1,406
Markenführung
1,406
Electronic Commerce
1,196
E-commerce
1,188
Online retailing
1,118
Online-Handel
1,118
Internet
964
Mediennutzung
912
Media usage
910
Brand image
852
Markenimage
852
USA
842
United States
839
Digitalisierung
788
Digitization
779
Web 2.0 technologies
758
Web 2.0-Technologien
756
Media coverage
650
Mediale Berichterstattung
650
Advertising effects
637
Werbewirkung
637
Mediensektor
627
Media industries
626
Kundenintegration
610
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All
Undetermined
1,237
Free
146
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Article
1,564
Book / Working Paper
25
Type of publication (narrower categories)
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Article in journal
Ratgeber
Statistics
Working Paper
Aufsatz in Zeitschrift
1,564
Aufsatz im Buch
78
Book section
78
Graue Literatur
26
Non-commercial literature
26
Arbeitspapier
25
Conference paper
20
Konferenzbeitrag
20
Konferenzschrift
2
Amtsdruckschrift
1
Article
1
Bibliographie
1
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1
Government document
1
Statistik
1
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English
1,589
Author
All
Agnihotri, Raj
6
Harrigan, Paul
6
Rita, Paulo
6
Carlson, Jamie
5
Dwivedi, Yogesh Kumar
5
Filieri, Raffaele
5
Hajli, Nick
5
Hennig-Thurau, Thorsten
5
Itani, Omar S.
5
Martin, Sebastian
5
Milne, George R.
5
Moro, Sérgio
5
Swani, Kunal
5
Vrontis, Demetris
5
Asongu, Simplice
4
Dessart, Laurence
4
Fischbach, Kai
4
Haenlein, Michael
4
He, Wu
4
Kirilenko, Andrei
4
Korzynski, Pawel
4
Laurell, Christofer
4
Pancer, Ethan
4
Paniagua, Jordi
4
Pennington-Gray, Lori
4
Rahman, Mohammad M.
4
Saxton, Gregory D.
4
Shen, Dehua
4
Stavros, Constantino
4
Thaichon, Park
4
Verlegh, Peeter
4
Zhang, Hong
4
Zhang, Wei
4
Al Guindy, Mohamed
3
Baptista, João
3
Becken, Susanne
3
Bernritter, Stefan F.
3
Bonilla Quijada, María del Rocío
3
Bowen, Melanie
3
Cabiddu, Francesca
3
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Published in...
All
Journal of business research : JBR
117
Technological forecasting & social change : an international journal
68
Journal of retailing and consumer services
54
Tourism management : research, policies, practice
45
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
39
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
38
Business horizons
37
Industrial marketing management : the international journal for industrial and high-tech firms
36
The journal of product & brand management
30
Corporate communications : an international journal
28
International journal of hospitality management
20
International journal of contemporary hospitality management
19
European journal of marketing
17
Journal of business ethics : JOBE
16
Journal of communication management : an international journal
16
The journal of brand management : an international journal
16
The journal of services marketing
16
The journal of business & industrial marketing
15
Tourism management perspectives : TMP
15
Journal of electronic commerce research : JECR
13
Marketing intelligence & planning
13
European journal of marketing : EJM
12
European management journal
12
Finance research letters
12
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
Qualitative market research : an international journal
12
Sport management review
12
Journal of the Academy of Marketing Science
11
Telecommunications policy : the international journal of digital economy, data sciences and new media
11
The marketing review
11
Tourism analysis : an interdisciplinary tourism & hospitality journal
11
Accounting, auditing & accountability journal
10
Asia Pacific journal of marketing and logistics
10
International journal of sports marketing & sponsorship
10
Journal of fashion marketing and management
10
Young consumers : insight and ideas for responsible marketers
10
Electronic commerce research
8
International review of economics & finance : IREF
8
International review on public and non-profit marketing
8
Journal of business strategy
8
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ECONIS (ZBW)
1,589
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1
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10
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1,589
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1
Mothers' self-representations and representations of childhood on social media
Kallioharju, Minna
;
Wilska, Terhi-Anna
;
Vänskä, Annamari
- In:
Young consumers : insight and ideas for responsible …
24
(
2023
)
4
,
pp. 485-499
Persistent link: https://www.econbiz.de/10014302778
Saved in:
2
How emotions impact the interactive value formation process during problematic social media interactions
Frau, Moreno
;
Cabiddu, Francesca
;
Frigau, Luca
; …
- In:
Journal of research in interactive marketing : …
17
(
2023
)
5
,
pp. 773-793
Persistent link: https://www.econbiz.de/10014428171
Saved in:
3
How big is the media multiplier? : evidence from dyadic news data
Besley, Timothy
;
Fetzer, Thiemo
;
Mueller, Hannes
-
2023
Persistent link: https://www.econbiz.de/10014329146
Saved in:
4
Digital audience engagement in Nigeria : a shift from live to online audience experience in Tosin Jobi-Tume's Corona Palava
Mark, Tekena
- In:
Arts and the market : AAM
13
(
2023
)
2
,
pp. 80-93
Persistent link: https://www.econbiz.de/10014343041
Saved in:
5
Interdependent relation between earned media and TV ratings
Bae, Giwoong
;
Kim, Hye-Jin
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
1
,
pp. 132-158
Persistent link: https://www.econbiz.de/10012798108
Saved in:
6
How are social and mass media different in relation to the stock market? : a study on topic coverage and predictive value
Dong, Hang
;
Ren, Jie
;
Padmanabhan, Balaji
;
Nickerson, …
- In:
Information & management : the internat. journal of …
59
(
2022
)
2
,
pp. 1-15
Persistent link: https://www.econbiz.de/10013255718
Saved in:
7
Meet the press : survey evidence on financial journalists as information intermediaries
Call, Andrew C.
;
Emett, Scott A.
;
Maksymov, Eldar
; …
- In:
Journal of accounting & economics
73
(
2022
)
2/3
,
pp. 1-19
Persistent link: https://www.econbiz.de/10013264637
Saved in:
8
Content hungry : how the nutrition of food media influences social media engagement
Pancer, Ethan
;
Philp, Matthew
;
Poole, Maxwell
; …
- In:
Journal of consumer psychology : JCP ; the official …
32
(
2022
)
2
,
pp. 336-349
Persistent link: https://www.econbiz.de/10013177945
Saved in:
9
The role of paid media, earned media, and sales promotions in driving marcom sales performance in consumer services
Spotts, Harlan E.
;
Weinberger, Marc G.
;
Assaf, A. Georges
; …
- In:
Journal of business research : JBR
152
(
2022
),
pp. 387-397
Persistent link: https://www.econbiz.de/10013493993
Saved in:
10
The role of different information sources in information spread : evidence from three media channels in China
Wu, Chunying
;
Xiong, Xiong
;
Gao, Ya
- In:
International review of economics & finance : IREF
80
(
2022
),
pp. 327-341
Persistent link: https://www.econbiz.de/10013342045
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