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~subject:"Social web"
~subject:"Theory"
~subject:"Verbraucherverhalten"
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Search: subject_exact:"Konsumentenpsychologie"
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Consumer behaviour
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Brand management ; Vol. 2
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Exotic preferences : behavioral economics and human motivation
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Michael Porter ; Vol. 1
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ECONIS (ZBW)
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1
Research in consumer behavior
Monroe, Kent B.
-
2011
Persistent link: https://www.econbiz.de/10009238854
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2
Review of interbrand choice strategy and bilateral market power
Bucklin, Louis P.
-
2010
Persistent link: https://www.econbiz.de/10003888346
Saved in:
3
Firm strategy, innovation and consumer demand : a market process approach
Robertson, Paul L.
;
Yu, Tony Fu-Lai
-
2010
Persistent link: https://www.econbiz.de/10003889338
Saved in:
4
Social versus psychological brand community : the role of psychological sense of brand community
Carlson, Brad D.
;
Suter, Tracy A.
;
Brown, Tom
-
2010
Persistent link: https://www.econbiz.de/10003924381
Saved in:
5
Sequential brand extensions and brand choice behavior
Swaminathan, Vanitha
-
2010
Persistent link: https://www.econbiz.de/10003924417
Saved in:
6
Why business is bad for consumer research : the three bears revisited
Holbrook, Morris B.
-
2009
Persistent link: https://www.econbiz.de/10003832351
Saved in:
7
Advertising, needs, and "commodity fetishism"
Kline, Stephen
;
Leiss, William
-
2009
Persistent link: https://www.econbiz.de/10003832501
Saved in:
8
Brand community
Muniz, Albert M.
;
O'Guinn, Thomas C.
-
2009
Persistent link: https://www.econbiz.de/10003784669
Saved in:
9
A bias in the prediction of tastes
Loewenstein, George F.
;
Adler, Daniel
- In:
Exotic preferences : behavioral economics and human …
,
(pp. 313-324)
.
2008
Persistent link: https://www.econbiz.de/10003729572
Saved in:
10
Postmodern evaluation - or not?
Mabry, Linda
-
2006
Persistent link: https://www.econbiz.de/10003805831
Saved in:
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