//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Social web"
~type_genre:"Aufsatzsammlung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marktanalyse"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Social web
Marktforschung
168
Market research
140
Deutschland
63
Theorie
62
Theory
61
Germany
60
Marketing
46
Consumer behaviour
32
Konsumentenverhalten
32
Beziehungsmarketing
23
Marketingmanagement
23
Relationship marketing
23
Marketing management
20
Marktanalyse
16
Verbraucherverhalten
16
Marketingforschung
11
Welt
11
World
11
Marketingtheorie
9
Qualitative Methode
9
Brand management
8
Conjoint analysis
8
Conjoint-Analyse
8
Innovation
8
Internet
8
Markenführung
8
Marketing theory
8
Qualitative method
8
Werbung
8
Customer value
7
Innovationsmanagement
7
International marketing
7
Internationales Marketing
7
Kundenmanagement
7
Kundenwert
7
Mobile Marketing
7
Mobile marketing
7
Advertising
6
Conjoint Measurement
6
Contribution margin
6
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Book / Working Paper
3
Type of publication (narrower categories)
All
Aufsatzsammlung
Article in journal
94
Aufsatz in Zeitschrift
94
Aufsatz im Buch
28
Book section
28
Hochschulschrift
7
Graue Literatur
6
Non-commercial literature
6
Case study
5
Fallstudie
5
Collection of articles of several authors
4
Sammelwerk
4
Konferenzschrift
3
Thesis
3
Arbeitspapier
2
Collection of articles written by one author
2
Lehrbuch
2
Sammlung
2
Textbook
2
Working Paper
2
Catalog of products and producers
1
Conference paper
1
Handbook
1
Handbuch
1
Konferenzbeitrag
1
Produkt- und Herstellerübersicht
1
more ...
less ...
Language
All
English
2
German
1
Author
All
Gambetti, Rossella
1
Keller, Bernhard
1
Klein, Hans-Werner
1
Kozinets, Robert V.
1
Tuschl, Stefan
1
Institution
All
Springer Fachmedien Wiesbaden
1
Published in...
All
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Special Issue: cutting-edge research in social media and interactive marketing
2024
Persistent link: https://www.econbiz.de/10015062907
Saved in:
2
Netnography unlimited : understanding technoculture using qualitative social media research
Kozinets, Robert V.
(
ed.
);
Gambetti, Rossella
(
ed.
)
-
2021
Persistent link: https://www.econbiz.de/10013182731
Saved in:
3
Zukunft der Marktforschung : Entwicklungschancen in Zeiten von Social Media und Big Data
Keller, Bernhard
(
ed.
);
Klein, Hans-Werner
(
ed.
); …
-
2019
-
2., überarbeitete und aktualisierte Auflage
Persistent link: https://www.econbiz.de/10011982477
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->