//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Social web"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Kundenorientierung"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Social web
Relationship marketing
24,846
Beziehungsmarketing
24,844
Konsumentenverhalten
8,646
Consumer behaviour
8,643
Kundenzufriedenheit
5,277
Customer satisfaction
5,271
Dienstleistungsqualität
3,818
Service quality
3,818
Brand management
2,500
Markenführung
2,500
Deutschland
2,471
Germany
2,392
Theory
2,282
Theorie
2,281
Lieferantenmanagement
2,179
Supplier relationship management
2,179
Kundenmanagement
2,169
Social Web
1,991
Marketingmanagement
1,898
Marketing management
1,853
Markenimage
1,825
Brand image
1,823
Electronic Commerce
1,766
E-commerce
1,616
Online-Marketing
1,553
Internet marketing
1,522
Kundenorientierung
1,514
Kundenwert
1,499
Customer integration
1,454
Kundenintegration
1,454
Customer value
1,434
Vertrauen
1,344
Confidence
1,331
Einzelhandel
1,330
Retail trade
1,307
Brand
1,238
Markenartikel
1,224
Online-Handel
1,204
Online retailing
1,203
more ...
less ...
Online availability
All
Undetermined
1,071
Free
233
Type of publication
All
Article
1,683
Book / Working Paper
308
Type of publication (narrower categories)
All
Article in journal
1,479
Aufsatz in Zeitschrift
1,479
Aufsatz im Buch
203
Book section
203
Hochschulschrift
46
Case study
32
Fallstudie
32
Collection of articles of several authors
31
Sammelwerk
31
Thesis
30
Aufsatzsammlung
28
Graue Literatur
19
Non-commercial literature
19
Ratgeber
17
Guidebook
16
Conference paper
12
Konferenzbeitrag
12
Arbeitspapier
11
Working Paper
11
Collection of articles written by one author
7
Konferenzschrift
7
Sammlung
7
Lehrbuch
4
Textbook
3
Conference proceedings
2
Festschrift
2
Catalog of products and producers
1
Forschungsbericht
1
Mehrbändiges Werk
1
Mikroform
1
Multi-volume publication
1
Produkt- und Herstellerübersicht
1
more ...
less ...
Language
All
English
1,808
German
184
French
1
Author
All
Harrigan, Paul
13
Agnihotri, Raj
11
Loureiro, Sandra Maria Correia
10
Itani, Omar S.
9
Ahuja, Vandana
8
Hollebeek, Linda D.
8
Hajli, Nick
7
Ozuem, Wilson
7
Alavi, Shirin
6
Alt, Rainer
6
Dholakia, Utpal M.
6
Kamboj, Shampy
6
Möhlenbruch, Dirk
6
Rahman, Zillur
6
Rita, Paulo
6
Theobald, Elke
6
Veloutsou, Cleopatra
6
Bernoff, Josh
5
Carlson, Jamie
5
De Meyer, Bernard
5
Dwivedi, Yogesh Kumar
5
Dölling, Steffen
5
Fernandes, Teresa
5
Haenlein, Michael
5
Karjaluoto, Heikki
5
Kumar, Vikas
5
Luoma-aho, Vilma
5
Malthouse, Edward C.
5
Popp, Bastian
5
Reinhold, Olaf
5
Rishika, Rishika
5
Ritschel, Falk
5
Skiera, Bernd
5
Sohail, M. Sadiq
5
Soutar, Geoffrey N.
5
Vrontis, Demetris
5
Bezawada, Ram
4
Bilgihan, Anil
4
Bilro, Ricardo Godinho
4
Brodie, Roderick J.
4
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
8
IGI Global
4
De Gruyter Oldenbourg
2
Springer Gabler <Firma>
2
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
American Marketing Association
1
Deutsches Forschungsinst. f. öffentl. Verwaltung Speyer
1
F.A.Z.-Institut für Management-, Markt- und Medieninformationen
1
Fachhochschule Reutlingen / European School of Business
1
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
1
Forschungsinstitut für Rationalisierung e.V. an der RWTH Aachen
1
Fraunhofer-Institut für Arbeitswirtschaft und Organisation
1
Galileo Press
1
Haufe-Lexware GmbH & Co. KG
1
Helmut-Schmidt-Universität
1
IIF - Institut für Industriekommunikation und Fachmedien GmbH / Apprimus Verlag
1
Interdisziplinäre Tagung des Forschungsnetzwerkes Europäische Kulturen in der Wirtschaftskommunikation <17., 2017, Frankfurt am Main>
1
Internationale und Interdisziplinäre Jahrestagung des Forschungsnetzwerks Europäische Kulturen in der Wirtschaftskommunikation <19., 2019, Wien>
1
Projekt Verlag
1
Springer-Verlag GmbH
1
Steria Mummert Consulting AG
1
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
Wissenschaftliche Konferenz Eventforschung <3, 2011, Chemnitz>
1
more ...
less ...
Published in...
All
Journal of business research : JBR
91
Journal of retailing and consumer services
64
Industrial marketing management : the international journal for industrial and high-tech firms
35
International journal of internet marketing and advertising : IJIMA
35
The journal of product & brand management
32
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
26
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
26
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
23
Journal of strategic marketing
22
The journal of brand management : an international journal
20
Business horizons
19
Marketing intelligence & planning
18
Technological forecasting & social change : an international journal
18
International journal of electronic marketing and retailing : IJEMR
17
Journal of internet commerce
17
Journal of promotion management : innovations in planning and applied research
17
The journal of services marketing
16
Journal of marketing communications
15
Journal of service management
15
SpringerLink / Bücher
15
International journal of business information systems : IJBIS
14
Journal of marketing
14
Asia Pacific journal of marketing and logistics
13
International journal of electronic customer relationship management : IJECRM
13
Journal of the Academy of Marketing Science
13
Cogent business & management
12
International journal of e-business research : an official publication of the Information Resources Management Association
12
Journal of hospitality marketing & management
12
Journal of marketing management : JMM ; journal of the Academy of Marketing
12
Tourism management : research, policies, practice
12
Journal of electronic commerce research : JECR
11
Psychology & marketing
11
The journal of business & industrial marketing
11
International journal of electronic commerce : IJEC
10
International journal of hospitality management
10
International journal of technology marketing : IJTMkt
10
Journal of customer behaviour
10
Journal of global marketing
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Journal of fashion marketing and management
9
more ...
less ...
Source
All
ECONIS (ZBW)
1,991
Showing
31
-
40
of
1,991
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
31
Complaint de-escalation strategies on social media
Herhausen, Dennis
;
Grewal, Lauren
;
Cummings, Krista Hill
; …
- In:
Journal of marketing
87
(
2023
)
2
,
pp. 210-231
Persistent link: https://www.econbiz.de/10014245084
Saved in:
32
Finding goldilocks influencers : how follower count drives social media engagement
Wies, Simone
;
Bleier, Alexander
;
Edeling, Alexander
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 383-405
Persistent link: https://www.econbiz.de/10014245099
Saved in:
33
A meta-analysis of the effects of brands' owned social media on social media engagement and sales
Liadeli, Georgia
;
Sotgiu, Francesca
;
Verlegh, Peeter
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 406-427
Persistent link: https://www.econbiz.de/10014245120
Saved in:
34
The effect of cross-cultural dimensions on the manifestation of customer engagement behaviors
Connell, Cara
;
Marciniak, Ruth
;
Carey, Lindsey Drylie
- In:
Journal of international marketing
31
(
2023
)
1
,
pp. 32-48
Persistent link: https://www.econbiz.de/10014233448
Saved in:
35
Becoming TikTok famous : strategies for global brands to engage consumers in an emerging market
Wahid, Risqo
;
Karjaluoto, Heikki
;
Taiminen, Kimmo
; …
- In:
Journal of international marketing
31
(
2023
)
1
,
pp. 106-123
Persistent link: https://www.econbiz.de/10014233467
Saved in:
36
Social media in marketing research : theoretical bases, methodological aspects, and thematic focus
Li, Fangfang
;
Larimo, Jorma
;
Leonidou, Leonidas C.
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 124-145
Persistent link: https://www.econbiz.de/10013465216
Saved in:
37
To be (family) or not to be (family) : the familiness effect over brand authenticity posts on social media and consumer engagement relationship
Bargoni, Augusto
;
Ballerini, Jacopo
;
Vrontis, Demetris
; …
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 713-736
Persistent link: https://www.econbiz.de/10014315439
Saved in:
38
"I will always hate you"! : an investigation of the impact of anthropomorphism in online anti-brand communities
Brandão, Amélia Maria Pinto da Cunha
;
Popoli, Paolo
- In:
European business review
35
(
2023
)
3
,
pp. 444-466
Persistent link: https://www.econbiz.de/10014280585
Saved in:
39
Exploring the drivers of brand loyalty in a digitized world
Khattak, Toobah Sharif
;
Billah, Usamah Iyyaz
- In:
The Lahore journal of business
10
(
2022
)
2
,
pp. 109-140
Persistent link: https://www.econbiz.de/10014280614
Saved in:
40
Increasing sales through social media marketing : the role of customer brand attachment, brand trust, and brand equity
Heidari, Shahin
;
Zarei, Mehrnaz
;
Daneshfar, Alireza
; …
- In:
Marketing i menedžment innovacij : m&mi
14
(
2023
)
1
,
pp. 224-234
Persistent link: https://www.econbiz.de/10014282108
Saved in:
First
Prev
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->