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~subject:"Social web"
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Subject
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Social web
Social Web
20,478
Online-Marketing
5,954
Internet marketing
5,859
Konsumentenverhalten
4,696
Consumer behaviour
4,694
Soziales Netzwerk
2,455
Social network
2,287
Viral marketing
2,214
Virales Marketing
2,214
Beziehungsmarketing
2,059
Relationship marketing
2,056
Electronic Commerce
1,873
Markenführung
1,803
Brand management
1,800
E-commerce
1,788
Web 2.0 technologies
1,740
Web 2.0-Technologien
1,739
Social media
1,734
social media
1,671
Online-Handel
1,448
Online retailing
1,446
Digitalisierung
1,433
Digitization
1,395
Internet
1,378
Markenimage
992
Brand image
987
Wissensmanagement
908
Knowledge management
879
Digital platform
877
Digitale Plattform
875
Öffentlichkeitsarbeit
874
Customer integration
862
Kundenintegration
862
Deutschland
853
Public relations
849
Germany
825
Marketingmanagement
717
Marketing management
711
Social Media
704
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Undetermined
8,740
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4,526
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Article
14,738
Book / Working Paper
5,703
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6
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11,861
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11,861
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2,887
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2,887
Graue Literatur
1,116
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1,116
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848
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848
Hochschulschrift
422
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415
Sammelwerk
415
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339
Fallstudie
339
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301
Thesis
227
Conference paper
177
Konferenzbeitrag
177
Ratgeber
119
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108
Konferenzschrift
99
Collection of articles written by one author
50
Sammlung
50
Conference proceedings
48
Lehrbuch
43
Textbook
30
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24
Handbuch
24
Glossar enthalten
18
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18
Amtsdruckschrift
12
Forschungsbericht
12
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12
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10
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9
Mehrbändiges Werk
7
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7
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7
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7
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5
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3
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English
18,498
German
1,937
French
23
Polish
12
Spanish
8
Italian
3
Portuguese
3
Russian
2
Bosnian
1
Swedish
1
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Author
All
Kuchler, Theresa
35
Stroebel, Johannes
35
Qiu, Liangfei
31
Dwivedi, Yogesh Kumar
30
Bailey, Michael
29
Füller, Johann
29
Whinston, Andrew B.
28
Hajli, Nick
26
Law, Chun Hung Roberts
24
Loureiro, Sandra Maria Correia
23
Saxton, Gregory D.
23
Stephen, Andrew T.
23
Tan, Yong
23
Martínez-López, Francisco J.
22
Ozuem, Wilson
22
Filieri, Raffaele
21
Petrova, Maria
20
Sabatini, Fabio
20
Flavián Blanco, Carlos
19
Harrigan, Paul
19
Pitt, Leyland F.
19
Rita, Paulo
19
Allcott, Hunt
18
Gu, Bin
18
Kreutzer, Ralf T.
18
Kummer, Michael E.
18
Leimeister, Jan Marco
18
Vrontis, Demetris
18
Agnihotri, Raj
17
Enikolopov, Ruben
17
Krcmar, Helmut
17
Ruyter, Ko de
17
Walsh, Gianfranco
17
Hinz, Oliver
16
Hollebeek, Linda D.
16
Laurell, Christofer
16
Skiera, Bernd
16
Wirtz, Bernd W.
16
Xie, Tian
16
Asongu, Simplice
15
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Institution
All
IGI Global
108
Springer Fachmedien Wiesbaden
71
National Bureau of Economic Research
50
Books on Demand GmbH <Norderstedt>
9
Nomos Verlagsgesellschaft
9
World Bank Group
9
American Marketing Association
8
Friedrich-Schiller-Universität Jena
7
OECD
7
Springer-Verlag GmbH
7
World Bank
7
Edward Elgar Publishing
6
Springer Gabler <Firma>
6
Verlag Dr. Kovač
6
Information Resources Management Association
5
Technische Universität Dresden
5
epubli GmbH
5
Springer International Publishing
4
Universität Mannheim
4
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
3
AMA Winter Academic Conference <2023, Nashville, Tenn.>
3
AMA Winter Academic Conference <2023, Online>
3
Chartered Institute of Public Relations
3
De Gruyter Oldenbourg
3
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
3
FinanzBuch Verlag
3
Fraunhofer-Institut für Arbeitswirtschaft und Organisation
3
International Telecommunications Society
3
MITP Verlags-GmbH & Co. KG
3
Organisation for Economic Co-operation and Development
3
Peter Lang GmbH
3
Steria Mummert Consulting AG
3
Weltbank
3
Westfälische Wilhelms-Universität Münster
3
Wiley-VCH
3
BITKOM Servicegesellschaft
2
Bund-Verlag
2
Bundesverband Digitale Wirtschaft
2
Dgroup
2
Droemer Verlag
2
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Published in...
All
Journal of business research : JBR
452
Technological forecasting & social change : an international journal
241
Journal of retailing and consumer services
219
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
211
Information systems research : ISR
148
International journal of internet marketing and advertising : IJIMA
145
SpringerLink / Bücher
136
Journal of management information systems : JMIS
124
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
114
Tourism management : research, policies, practice
114
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
105
Industrial marketing management : the international journal for industrial and high-tech firms
94
Business horizons
90
International journal of business information systems : IJBIS
90
International journal of advertising : the review of marketing communications
87
Psychology & marketing
85
Electronic commerce research
84
Journal of marketing communications
83
Management science : journal of the Institute for Operations Research and the Management Sciences
83
International journal of hospitality management
82
Springer eBook Collection
80
Management information systems : mis quarterly
77
Journal of internet commerce
76
Journal of promotion management : innovations in planning and applied research
72
Journal of marketing management : MM
71
Journal of travel and tourism marketing
71
The journal of product & brand management
68
Cogent business & management
67
Journal of information & knowledge management : JIKM
67
The journal of brand management : an international journal
67
International journal of electronic commerce : IJEC
65
Journal of electronic commerce research : JECR
65
International journal of technology marketing : IJTMkt
63
Journal of marketing
62
International journal of electronic marketing and retailing : IJEMR
61
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
60
International journal of networking and virtual organisations : IJNVO
59
Journal of marketing management : JMM ; journal of the Academy of Marketing
57
Journal of advertising research
56
Journal of organizational computing and electronic commerce
56
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Source
All
ECONIS (ZBW)
20,443
Other ZBW resources
4
Showing
19,881
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19881
How to use the innovative potential of online communities? : netnography - an unobtrusive research method to absorb the knowledge and creativity of online communities
Jawecki, Gregor
;
Füller, Johann
- In:
International journal of business process integration …
3
(
2008
)
4
,
pp. 248-255
Persistent link: https://www.econbiz.de/10003857622
Saved in:
19882
Semantic web pipes demo
Le-Phuoc, Danh
- In:
I-SEMANTICS '08 : International Conference on Semantic …
,
(pp. 197-200)
.
2008
Persistent link: https://www.econbiz.de/10009156237
Saved in:
19883
Semantic tagging and inference in online communities
Yıldırım, Ahmet
;
Üsküdarlı, Suzan
- In:
I-SEMANTICS '08 : International Conference on Semantic …
,
(pp. 174-177)
.
2008
Persistent link: https://www.econbiz.de/10009156243
Saved in:
19884
The micromedia web : a global digital climate change
Lindner, Martin
- In:
Staatsmonopole für Spiel und Wette, staatliche …
,
(pp. 33-40)
.
2008
Persistent link: https://www.econbiz.de/10009715594
Saved in:
19885
Building a semantic portal from the discussion forum of a community of practice
Makni, Bassem
;
Khelif, Khaled
;
Dieng-Kuntz, Rose
; …
- In:
I-SEMANTICS '08 : International Conference on Semantic …
,
(pp. 50-57)
.
2008
Persistent link: https://www.econbiz.de/10008747306
Saved in:
19886
Virtual flagships and sociable media
Coyne, Richard
;
Wright, Mark
;
Stewart, James
;
Ekeus, Henrik
- In:
Flagship marketing : concepts and places
,
(pp. 46-62)
.
2008
Persistent link: https://www.econbiz.de/10003827355
Saved in:
19887
Towards customer centric physical and virtual environment - platform for services
Nenonen, Suvi
;
Puhto, Jukka
- In:
Service science, management and engineering : education …
,
(pp. 303-308)
.
2008
Persistent link: https://www.econbiz.de/10003827981
Saved in:
19888
Teenagers, blogs and socialization : a case study of young French bloggers
Muratore, Isabelle
- In:
Young consumers : insight and ideas for responsible …
9
(
2008
)
2
,
pp. 131-142
Persistent link: https://www.econbiz.de/10003745622
Saved in:
19889
Anreize zum Verschenken : Open Source, Open Access, Creative Commons und Wikipedia als Phänomene neuer Geschäfts- und Informationsmodelle ; erste Annäherungen
Spindler, Gerald
- In:
Internationalisierung des Rechts und seine ökonomische …
,
(pp. 89-102)
.
2008
Persistent link: https://www.econbiz.de/10003746501
Saved in:
19890
Regulating online advertising : the benefit of qualitative insights
Harker, Debra
- In:
Qualitative market research : an international journal
11
(
2008
)
3
,
pp. 295-315
Persistent link: https://www.econbiz.de/10003746548
Saved in:
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