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~subject:"Softdrink-Industrie"
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Softdrink-Industrie
Sales promotion
2,029
Verkaufsförderung
1,937
Consumer behaviour
859
Konsumentenverhalten
846
Sales-promotion
429
Pricing strategy
317
Preismanagement
316
Einzelhandel
287
Retail trade
281
Theorie
212
Theory
212
Marketingmanagement
196
Marketing management
184
Werbewirkung
179
Werbung
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Advertising effects
177
Advertising
174
Marketing
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Beziehungsmarketing
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Relationship marketing
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USA
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United States
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Deutschland
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Verkauf
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Germany
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Markenführung
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Brand management
126
Selling
124
Online retailing
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Online-Handel
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Online-Marketing
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Internet marketing
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Rabatt
108
Rebate
105
Salespeople
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Verkaufspersonal
100
Ladengestaltung
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Store design
85
Markenartikel
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English
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Ramanathan, Usha
2
Muyldermans, Luc
1
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International journal of operations & production management : IJOPM ; the official journal of the European Operations Management Association, EUROMA
1
International journal of production economics
1
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ECONIS (ZBW)
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Supply chain collaboration for improved forecast accuracy of promotional sales
Ramanathan, Usha
- In:
International journal of operations & production …
32
(
2012
)
6
,
pp. 676-695
Persistent link: https://www.econbiz.de/10009559628
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2
Identifying demand factors for promotional planning and forecasting : a case of a soft drink company in the UK
Ramanathan, Usha
;
Muyldermans, Luc
- In:
International journal of production economics
128
(
2010
)
2
,
pp. 538-545
Persistent link: https://www.econbiz.de/10008747594
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