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~subject:"Sponsoring"
~type_genre:"Fallstudie"
~type_genre:"Guidebook"
~type_genre:"Systematic review"
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Die Wirkung von Sportsponsoring : eine Überprüfung kommunikativer Unternehmensziele am Beispiel des Engagements der Robert Bosch GmbH bei den Deutschen Tourenwagen Masters (DTM)
Zengel, Michael
-
2014
Persistent link: https://www.econbiz.de/10010375450
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2
An investigation of children's ability to identify sponsors and understand sponsorship intentions
Grohs, Reinhard
;
Wagner, Udo
;
Steiner, Regina
- In:
Psychology & marketing
29
(
2012
)
11
,
pp. 907-917
Persistent link: https://www.econbiz.de/10009664849
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3
Erfolgskontrolle von Events und Sponsoring : Instrumente für die Evaluation ihrer Werbewirkung
Castan, Björn
-
2011
Persistent link: https://www.econbiz.de/10008798756
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4
Impact of sponsorship on consumer brand perception : state of research and a case study in the wealth management industry
Mira, Lukas
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003788548
Saved in:
5
Kontrolle des Sponsorings : State of the Art und methodischer Evaluationsansatz
Marwitz, Christian
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10011900369
Saved in:
6
Kontrolle des Sponsorings : State of the Art und methodischer Evaluationsansatz
Marwitz, Christian
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003316514
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