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~subject:"Sport event"
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Sport event
Ressourcenorientierter Ansatz
4
Sportveranstaltung
4
Frankreich
3
Geschäftsmodell
3
Professional sports
3
Profisport
3
Resource-based view
3
Sportmarketing
3
Brand management
2
Business model
2
France
2
Internationales Marketing
2
Markenführung
2
Sport management
2
Sportmanagement
2
Sports marketing
2
2001-2006
1
B-to-B-Marketing
1
Beziehungsmarketing
1
Brand equity
1
Brand image
1
Brand personality
1
Business-to-business marketing
1
China
1
Consumer behaviour
1
Corporate reputation
1
Firmenimage
1
International marketing
1
Konsumentenverhalten
1
Lieferantenmanagement
1
Management
1
Markenimage
1
Markenpolitik
1
Marketing management
1
Marketing strategy
1
Marketingmanagement
1
Political party
1
Politische Partei
1
Relationship marketing
1
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English
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Maltese, Lionel
3
Véran, Lucien
2
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International journal of business and globalisation : IJBG
1
International journal of sport management and marketing : IJSMM
1
Optimal strategies in sports economics and management
1
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ECONIS (ZBW)
3
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1
Managing and modelling the combination of resources and global brands in international sporting events
Maltese, Lionel
;
Véran, Lucien
- In:
International journal of business and globalisation : IJBG
11
(
2013
)
1
,
pp. 19-44
Persistent link: https://www.econbiz.de/10009783159
Saved in:
2
Managing and modeling the combination of resources in professional sporting events
Maltese, Lionel
;
Véran, Lucien
- In:
Optimal strategies in sports economics and management
,
(pp. 59-85)
.
2010
Persistent link: https://www.econbiz.de/10008841483
Saved in:
3
Managing assets in the field of sports special events : a proposal for a new methodological and analytical approach
Maltese, Lionel
- In:
International journal of sport management and marketing …
5
(
2009
)
3
,
pp. 310-329
Persistent link: https://www.econbiz.de/10003824309
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