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~subject:"Sportmarketing"
~subject:"Welt"
~type:"article"
~type_genre:"Case study"
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International journal of sport management and marketing : IJSMM
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Managing sport business : an introduction
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1
Managing social responsibility in sport
Walters, Geoff
- In:
Managing sport business : an introduction
,
(pp. 412-426)
.
2012
Persistent link: https://www.econbiz.de/10009305442
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Emotional engagement and experiential marketing : a case study of the Athens Olympic Games
Davou, Konstantina
;
Thwaites, Des
;
Chadwick, Simon
- In:
International journal of sport management and marketing …
4
(
2008
)
1
,
pp. 102-122
Persistent link: https://www.econbiz.de/10003733492
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