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Sportmarketing
Sports marketing
9
Sport
8
Sports
8
Consumer behaviour
4
Konsumentenverhalten
4
Niche marketing strategy
4
Nischenstrategie
4
Professional sports
4
Profisport
4
Sponsoring
3
Sponsorship
3
Advertising effects
2
Ball game
2
Ballsport
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Brand management
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Markenführung
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Sport organization
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Sportorganisation
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Werbewirkung
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niche sport
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Arbeitsgruppe
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Brand
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Brand image
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Customer satisfaction
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Dienstleistungsqualität
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Erwartungsbildung
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Expectation formation
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Football
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Freizeitverhalten
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Fußball
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Gesundheit
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Health
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Kundenzufriedenheit
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Leisure behaviour
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Management
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Markenartikel
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Greenhalgh, Greg
7
Greenwell, T. Christopher
4
Dwyer, Brendan
2
Greenhalgh, Greg P.
2
Hambrick, Marion E.
2
LeCrom, Carrie W.
2
Martin, Tiesha
2
Simmons, Jason M.
2
Drayer, Joris
1
Greemwell, T Christopher
1
Smith, Allison
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Stover, Nick
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Thorn, Dustin F.
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
5
International journal of sport management and marketing : IJSMM
2
International journal of sports marketing & sponsorship
1
Sport management review
1
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ECONIS (ZBW)
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1
Niche sport sponsorship : providing the target market sponsors want?
Greenhalgh, Greg
;
Martin, Tiesha
;
Smith, Allison
- In:
Sport marketing quarterly : preferred journal of the …
30
(
2021
)
2
,
pp. 111-121
Persistent link: https://www.econbiz.de/10012630750
Saved in:
2
An assessment of fans' willingness to pay for team's environmental sustainability initiatives
Greenhalgh, Greg
;
Drayer, Joris
- In:
Sport marketing quarterly : preferred journal of the …
29
(
2020
)
2
,
pp. 121-133
Persistent link: https://www.econbiz.de/10012815527
Saved in:
3
The role of management in achieving health outcomes in SFD programmes : a stakeholder perspective
LeCrom, Carrie W.
;
Martin, Tiesha
;
Dwyer, Brendan
; …
- In:
Sport management review
22
(
2019
)
1
,
pp. 53-67
Persistent link: https://www.econbiz.de/10012099333
Saved in:
4
A case of multiple (brand) personalities : expanding the methods of brand personality measurement in sport team contexts
Greenhalgh, Greg
;
Dwyer, Brendan
;
LeCrom, Carrie W.
- In:
Sport marketing quarterly : preferred journal of the …
26
(
2017
)
1
,
pp. 20-30
Persistent link: https://www.econbiz.de/10011697105
Saved in:
5
Consumption of niche sports : understanding which product attributes predict consumption across different levels of team identification
Simmons, Jason M.
;
Greenwell, T. Christopher
;
Thorn, …
- In:
International journal of sport management and marketing …
13
(
2013
)
3/4
,
pp. 239-256
Persistent link: https://www.econbiz.de/10010391200
Saved in:
6
Understanding spectator expectations : an analysis of niche sports
Greenwell, T. Christopher
;
Greenhalgh, Greg
;
Stover, Nick
- In:
International journal of sport management and marketing …
13
(
2013
)
3/4
,
pp. 144-157
Persistent link: https://www.econbiz.de/10010391210
Saved in:
7
Professional niche sports sponsorship : investigation of sponsorship selection criteria
Greenhalgh, Greg P.
;
Greemwell, T Christopher
- In:
International journal of sports marketing & sponsorship
14
(
2012/13
)
2
,
pp. 77-94
Persistent link: https://www.econbiz.de/10009741448
Saved in:
8
What's in it for me? : an investigation of North American professional niche sport sponsorship objectives
Greenhalgh, Greg
;
Greenwell, T. Christopher
- In:
Sport marketing quarterly : preferred journal of the …
22
(
2013
)
2
,
pp. 101-112
Persistent link: https://www.econbiz.de/10010257035
Saved in:
9
Spectator support : examining the attributes that differentiate niche from mainstream sport
Greenhalgh, Greg P.
;
Simmons, Jason M.
;
Hambrick, Marion E.
- In:
Sport marketing quarterly : preferred journal of the …
20
(
2011
)
1
,
pp. 41-52
Persistent link: https://www.econbiz.de/10009231830
Saved in:
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