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~subject:"Stakeholder"
~type_genre:"Book section"
~type_genre:"Dissertation u.a. Prüfungsschriften"
~type_genre:"Ratgeber"
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Search: subject_exact:"Kommunales Marketing"
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Stadtmarketing
195
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176
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27
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22
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Bayrakdaroğlu, Funda
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Bıçakçı, Ayşe Banu
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Fernandes Costa Machado, Danielle
1
Genel, Zeynep
1
Govers, Robert
1
Houghton, John P.
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Hulleman, Bengt-Arne B. F.
1
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City branding : theory and cases
4
Advancing insights on brand management
1
Strategic information systems ; Vol. 1
1
Strategic information systems ; Vol. 2
1
Strategic marketing in tourism services
1
Strategic place branding methodologies and theory for tourist attraction
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1
Management of a city brand : an examination on three stakeholders' attitudes
Bayrakdaroğlu, Funda
- In:
Advancing insights on brand management
,
(pp. 157-174)
.
2017
Persistent link: https://www.econbiz.de/10011855095
Saved in:
2
A theoretical approach for sustainable communication in city branding : multilateral symmetrical communication model
Bıçakçı, Ayşe Banu
;
Genel, Zeynep
- In:
Strategic place branding methodologies and theory for …
,
(pp. 41-66)
.
2017
Persistent link: https://www.econbiz.de/10011692408
Saved in:
3
Local stakeholders' image of tourism destinations : outlooks for destination branding
Fernandes Costa Machado, Danielle
;
Lima Medeiros, Mirna de
- In:
Strategic marketing in tourism services
,
(pp. 117-136)
.
2012
Persistent link: https://www.econbiz.de/10009581757
Saved in:
4
City branding and stakeholder engagement
Houghton, John P.
;
Stevens, Andrew
- In:
City branding : theory and cases
,
(pp. 45-53)
.
2011
Persistent link: https://www.econbiz.de/10008808696
Saved in:
5
City brand partnerships
Van Gelder, Sicco
- In:
City branding : theory and cases
,
(pp. 36-44)
.
2011
Persistent link: https://www.econbiz.de/10008808697
Saved in:
6
The Hague, international city of peace and justice : a relational network brand
Hulleman, Bengt-Arne B. F.
;
Govers, Robert
- In:
City branding : theory and cases
,
(pp. 150-156)
.
2011
Persistent link: https://www.econbiz.de/10008809263
Saved in:
7
Edinburgh : Scotland's inspiring capital
Wardrop, Kenneth
- In:
City branding : theory and cases
,
(pp. 138-149)
.
2011
Persistent link: https://www.econbiz.de/10008809266
Saved in:
8
A strategic framework for city marketing : the SSRM approach
Mishra, Barry
;
Rolland, Erik
-
2010
Persistent link: https://www.econbiz.de/10003902175
Saved in:
9
Strategic management in city government : integrating information communication technologies and marketing in a causal model to drive stakeholder satisfaction and economic developm...
Matherly, Laura L.
;
Jouett, Maureen
-
2010
Persistent link: https://www.econbiz.de/10003908666
Saved in:
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