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Beziehungspflege zu den Studierenden als strategische Herausforderung an das Fakultätsmanagement von Hochschulen : ein Fallbeispiel
Esslinger, Adelheid Susanne
;
Greger, Michael
- In:
Hochschul Relationship Marketing
,
(pp. 57-103)
.
2010
Persistent link: https://www.econbiz.de/10003997016
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2
Corporate brand identification and corporate brand management : how top business schools do it
Balmer, John M. T.
;
Liao, Mei-na
;
Wang, Wei-yue
- In:
Journal of general management
35
(
2009/10
)
4
,
pp. 77-102
Persistent link: https://www.econbiz.de/10003997127
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