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~subject:"Strategic management"
~type_genre:"Aufsatz in Zeitschrift"
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Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
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Die Telekommunikationsstrategie von Google
Kaumanns, Ralf
;
Siegenheim, Veit A.
- In:
Medienwirtschaft : MW ; Perspektiven der digitalen …
5
(
2008
)
2
,
pp. 18-29
Persistent link: https://www.econbiz.de/10003722581
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Von der Suchmaschine zum Werbekonzern : Googles Ambitionen für ein crossmediales Werbenetzwerk
Kaumanns, Ralf
;
Siegenheim, Veit
- In:
Media-Perspektiven
(
2008
)
1
,
pp. 25-33
Persistent link: https://www.econbiz.de/10003628992
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