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~subject:"Strategische Planung"
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Strategische Planung
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Advertising planning
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207
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162
Marketingmanagement
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Öffentlichkeitsarbeit
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Psychology of advertising
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Market research
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Dru, Jean-Marie
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Elliott, Richard
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Percy, Larry
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Strauss, Ralf
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Strauß, Ralf E.
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ECONIS (ZBW)
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1
Strategic advertising management
Percy, Larry
;
Elliott, Richard
-
2016
-
Fifth edition
Persistent link: https://www.econbiz.de/10013480091
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2
Marketing planning by design : systematic planning for successful marketing strategy
Strauß, Ralf E.
;
Strauss, Ralf
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2008
Persistent link: https://www.econbiz.de/10003754632
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How disruption brought order : the story of a winning strategy in the world of advertising
Dru, Jean-Marie
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2007
Persistent link: https://www.econbiz.de/10003449462
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