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~subject:"Strategisches Management"
~type_genre:"Book section"
~type_genre:"Company information"
~type_genre:"Konferenzbeitrag"
~type_genre:"Systematic review"
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Strategisches Management
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186
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The Routledge handbook of strategic communication
8
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5
Strategisches Issues Management : vom erfolgreichen Umgang mit Krisen und Profilierungsthemen ; Konzepte - Implikationen - Best Practices
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Strategische Kommunikation im Spannungsfeld zwischen Intention und Emergenz
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The global public relations handbook : theory, research, and practice
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2
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2
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2
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2
Public relations research : European and international perspectives and innovations ; [this book has been published as a Festschrift for Prof. Dr. Günter Bentele, University of Leipzig, on the occasion of his 60th birthday in March 2008]
2
Strategische Kommunikation lehren, praktizieren und evaluieren : thematische Beiträge zur Verabschiedung von Jürg W. Leipziger als Honorarprofessor an der Universität Leipzig
2
The Oxford handbook of corporate reputation
2
The handbook of communication and corporate social responsibility
2
Accounting for sustainability: Asia Pacific perspectives
1
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CSR und Social Media : unternehmerische Verantwortung in sozialen Medien wirkungsvoll vermitteln
1
Contemporary issues in sustainability accounting, assurance and reporting
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Corporate Citizenship in Deutschland : Bilanz und Perspektiven
1
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Integrated reporting : a new accounting disclosure
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ECONIS (ZBW)
113
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1
The positioning of CEOs as advocates and activists for societal change : reflecting media, receptive and strategic cornerstones
Bojanic, Vanja
- In:
Journal of communication management
27
(
2023
)
3
,
pp. 398-413
Persistent link: https://www.econbiz.de/10014364062
Saved in:
2
Actions speak louder than words : strategic communication and (un)intentional signalling : a semio-pragmatic taxonomy
Palmieri, Rudi
;
Rocci, Andrea
- In:
Journal of communication management
27
(
2023
)
3
,
pp. 345-361
Persistent link: https://www.econbiz.de/10014364051
Saved in:
3
Regaining legitimacy in an MNC after a socio-ecological crisis : an un(smart) business strategy?
Leite, Emilene
;
Johnstone, Leanne
- In:
Sustainable International Business : Smart Strategies …
,
(pp. 275-302)
.
2023
Persistent link: https://www.econbiz.de/10014447576
Saved in:
4
Sensemaking as a change agent toward CSR strategy in the media
Trommershausen, Anke
- In:
Media and change management : creating a path for new …
,
(pp. 289-309)
.
2022
Persistent link: https://www.econbiz.de/10013167390
Saved in:
5
Strategic crisis management : state of the field, challenges and opportunities
Diers-Lawson, Audra
;
Pang, Augustine
-
2021
Persistent link: https://www.econbiz.de/10012504912
Saved in:
6
Public relations for stakeholder and societal engagement
Holladay, Sherry J.
;
Tachkova, Elina R.
-
2021
Persistent link: https://www.econbiz.de/10012504921
Saved in:
7
The Excellence Theory : origins, contribution and critique
Hung-Baesecke, Chun-Ju Flora
;
Chen, Yi-Ru Regina
;
Ni, Lan
-
2021
Persistent link: https://www.econbiz.de/10012504929
Saved in:
8
The strategic application of social capital theory in public relations
Hazleton, Vincent
;
Tydings, Emilie
-
2021
Persistent link: https://www.econbiz.de/10012505018
Saved in:
9
Using the balanced scorecard for strategic communication and performance management
Oliveira, Cidália
;
Martins, Adelaide
;
Camilleri, Mark …
- In:
Strategic corporate communication in the digital age
,
(pp. 73-88)
.
2021
Persistent link: https://www.econbiz.de/10012491204
Saved in:
10
Strategic communication as an emerging interdisciplinary paradigm
Werder, Kelly Page
;
Nothhaft, Howard
;
Verc̆ic̆, Dejan
; …
- In:
Future directions of strategic communication
,
(pp. 5-23)
.
2020
Persistent link: https://www.econbiz.de/10012111996
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