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~subject:"Strukturgleichungsmodell"
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Strukturgleichungsmodell
Sales promotion
1,908
Verkaufsförderung
1,908
Consumer behaviour
821
Konsumentenverhalten
821
Preismanagement
308
Pricing strategy
308
Einzelhandel
273
Retail trade
270
Theorie
199
Theory
199
Advertising effects
175
Werbewirkung
175
Marketingmanagement
170
Marketing management
165
Beziehungsmarketing
152
Relationship marketing
152
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152
United States
150
Advertising
140
Werbung
140
Brand management
126
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126
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126
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124
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117
Online-Handel
117
Online-Marketing
114
Internet marketing
113
Verkauf
111
Selling
109
Rabatt
102
Rebate
101
Salespeople
94
Verkaufspersonal
94
Marketing
92
Ladengestaltung
82
Store design
82
Kundenbindungsprogramm
76
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76
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Bauer, Hans H.
1
Buil, Isabel
1
De Chernatony, Leslie
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Hernandez, Monica D.
1
Martin, Isabel
1
Montaner, Teresa
1
Muyldermans, Luc
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Ramanathan, Usha
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Schröder, Arne
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European journal of marketing : EJM
1
European retail research
1
International journal of production economics
1
Journal of promotion management : JPM
1
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ECONIS (ZBW)
5
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1
Factors influencing consumer evaluations of gift promotions
Buil, Isabel
;
De Chernatony, Leslie
;
Montaner, Teresa
- In:
European journal of marketing : EJM
47
(
2013
)
3/4
,
pp. 574-595
Persistent link: https://www.econbiz.de/10009733007
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2
A model of flow experience as determinant of positive attitudes toward online advergames
Hernandez, Monica D.
- In:
Journal of promotion management : JPM
17
(
2011
)
3
,
pp. 315-326
Persistent link: https://www.econbiz.de/10009316326
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3
Identifying demand factors for promotional planning and forecasting : a case of a soft drink company in the UK
Ramanathan, Usha
;
Muyldermans, Luc
- In:
International journal of production economics
128
(
2010
)
2
,
pp. 538-545
Persistent link: https://www.econbiz.de/10008747594
Saved in:
4
Slotting allowances in a dynamic channel context
Schröder, Arne
-
2009
Persistent link: https://www.econbiz.de/10003916640
Saved in:
5
Exploring the power of adaptive selling techniques on consumers' buying behaviour
Bauer, Hans H.
;
Martin, Isabel
- In:
European retail research
22
(
2008
),
pp. 51-68
Persistent link: https://www.econbiz.de/10003818163
Saved in:
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