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~subject:"Success factor"
~type_genre:"Arbeitspapier"
~type_genre:"Case study"
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Success factor
Brand extension
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1973-2005
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Management_372TUHH / Technische Universität Hamburg-Harburg : research papers series
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Wissenschaftliche Arbeitspapiere / P / Center of Market-Oriented Product and Production Management
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ECONIS (ZBW)
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Do we really know how to manage brand extension success?
Ringle, Christian M.
;
Völckner, Franziska
;
Sattler, Henrik
-
2012
Persistent link: https://www.econbiz.de/10009732528
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Die Nivea-Strategie : Erfolgsfaktoren von Markentransfers am Beispiel des FC Bayern München ; eine empirische Studie
Huber, Frank
;
Regier, Stefanie
;
Daniels, Jens
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003566227
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