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~subject:"Success factor"
~type_genre:"Aufsatz im Buch"
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Success factor
Product management
342
Produktmanagement
342
Innovation
67
Deutschland
56
Germany
56
Theorie
42
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42
Brand management
36
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35
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28
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28
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Erfolgsfaktor
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Cooper, Robert G.
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Berndt, Ralph
1
Blessin, Bernd
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Calantone, Roger J.
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Chandy, Rajesh K.
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Fuchs, Wolfgang
1
Grewal, T. J.
1
Gruner, Kjell E.
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Heck, Stefan
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Homburg, Christian
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Hüttel, Klaus
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The PDMA handbook of new product development
3
Marketing-mix strategies - product strategy and promotion strategy
2
Grundlagen Export und Internationalisierung
1
Innovation und Investition
1
Innovatives Management : mit 18 Tabellen
1
Instrumente zur Gestaltung von After Sales Services
1
International marketing ; Vol. V
1
Marketing in kleinen und mittleren Unternehmen
1
Pharmamarketing : ein Leitfaden für die tägliche Praxis
1
Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
1
Wertorientierte Markenführung versus shareholder value? : [Markendialog Februar 2002]
1
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ECONIS (ZBW)
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Tools für erfolgreiches Pharmamarketing : Anleitungen zur praktischen Durchführung mit Checklisten für die tägliche Praxis
Trilling, Thomas
- In:
Pharmamarketing : ein Leitfaden für die tägliche Praxis
,
(pp. 175-279)
.
2015
Persistent link: https://www.econbiz.de/10011305628
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2
Die Produktpolitik im After Sales Service
Hüttel, Klaus
-
2014
Persistent link: https://www.econbiz.de/10010457853
Saved in:
3
Relaunch-Aktivitäten im Rahmen der Kommunikationspolitik
Fuchs, Wolfgang
- In:
Praxishandbuch Relaunch : Potenziale vorhandener Marken …
,
(pp. 165-188)
.
2013
Persistent link: https://www.econbiz.de/10011447465
Saved in:
4
Der internationale Marketing-Mix
Schwarz-Musch, Alexander
;
Sternad, Dietmar
;
Pibal, Florian
- In:
Grundlagen Export und Internationalisierung
,
(pp. 143-170)
.
2013
Persistent link: https://www.econbiz.de/10010472973
Saved in:
5
New products : the factors that drive success
Cooper, Robert G.
-
2009
Persistent link: https://www.econbiz.de/10003836288
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6
Organizing for radical product innovation : the overlooked role of willingness to cannibalize
Chandy, Rajesh K.
;
Tellis, Gerard J.
-
2009
Persistent link: https://www.econbiz.de/10003836291
Saved in:
7
Controllable factors of new product success: a cross-national comparison
Calantone, Roger J.
;
Schmidt, Jeffrey B.
;
Song, X. Michael
-
2006
Persistent link: https://www.econbiz.de/10003410831
Saved in:
8
New products : what separates the winners from the losers and what drives success
Cooper, Robert G.
- In:
The PDMA handbook of new product development
,
(pp. 3-28)
.
2005
Persistent link: https://www.econbiz.de/10003831443
Saved in:
9
Distributed new product development (DNPD)
Heck, Stefan
;
Grewal, T. J.
- In:
The PDMA handbook of new product development
,
(pp. 158-172)
.
2005
Persistent link: https://www.econbiz.de/10003831465
Saved in:
10
Winning product review approval
Lonadier, Robert
- In:
The PDMA handbook of new product development
,
(pp. 349-361)
.
2005
Persistent link: https://www.econbiz.de/10003831487
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