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Supplier Selection Criteria
Craft Producers
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Einzelhandel
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KMU
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Lieferantenmanagement
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Marketing Strategy
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Marketing management
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Marketingmanagement
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Retail trade
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SME
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South Africa
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Südafrika
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performance
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relationship marketing
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small and medium-sized enterprises
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small retailers
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Beschaffung
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Beziehungsmarketing
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Buying Process
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Consumer behaviour
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Craft
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Craft Product
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Craft Retailers
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Firm performance
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Handwerk
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Information Sources
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Lieferkette
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Marketing Communication and Distribution
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Procurement
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Makhitha, KM
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International business and economics research journal
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Marketing of craft to retailers : understanding their buying process, supplier selection criteria and information sources used
Makhitha, KM
- In:
International business and economics research journal
14
(
2015
)
6
,
pp. 791-806
Persistent link: https://www.econbiz.de/10011403139
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