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~type_genre:"Aufsatz im Buch"
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Search: subject_exact:"Internet game"
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Towards better understanding of children's relationships with online games and advergames
Ben Yahia, Ali
;
Ben Saad, Sihem
;
Abida, Fatma Choura
- In:
Utilizing gamification in servicescapes for improved …
,
(pp. 175-193)
.
2020
Persistent link: https://www.econbiz.de/10012231265
Saved in:
2
Advergames and children
Aggarwal, Vijita Singh
;
Khurana, Shefali
- In:
Application of gaming in new media marketing
,
(pp. 56-76)
.
2019
Persistent link: https://www.econbiz.de/10011913775
Saved in:
3
Persuasive advergames : boon or bane for children
Rathee, Rupa
;
Rajain, Pallavi
- In:
Application of gaming in new media marketing
,
(pp. 77-94)
.
2019
Persistent link: https://www.econbiz.de/10011913776
Saved in:
4
Food advergames and children : the psychodynamics
Chakraborty, Tanusree
;
Saha, Raiswa
- In:
Application of gaming in new media marketing
,
(pp. 95-111)
.
2019
Persistent link: https://www.econbiz.de/10011913777
Saved in:
5
Children's responses to traditional versus hybrid advertising : the moderating role of persuasion knowledge
Verhellen, Yann
;
Oates, Caroline
;
Pelsmacker, Patrick de
; …
- In:
The changing roles of advertising : [extended versions …
,
(pp. 379-390)
.
2013
Persistent link: https://www.econbiz.de/10009773921
Saved in:
6
Differences in children's processing of advergames and TV commercials
Waiguny, Martin K. J.
;
Terlutter, Ralf
- In:
Breaking new ground in theory and practice
,
(pp. 35-51)
.
2011
Persistent link: https://www.econbiz.de/10009380035
Saved in:
7
Entertainment in advergames and its influence on brand-related outcomes for children
Waiguny, Martin
;
Terlutter, Ralf
- In:
Cutting edge international research
,
(pp. 171-186)
.
2010
Persistent link: https://www.econbiz.de/10003985177
Saved in:
8
Elektronische Spiele : Wachstumsmarkt mit großer Wertschöpfung
Wolters, Olaf
- In:
Spielend die Zukunft gewinnen : Wachstumsmarkt …
,
(pp. 25-36)
.
2008
Persistent link: https://www.econbiz.de/10003710391
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9
Infrastrukturbasierte Geschäftsmodelle für Online-Spiele
Freese, Behrend
- In:
Spielend die Zukunft gewinnen : Wachstumsmarkt …
,
(pp. 109-121)
.
2008
Persistent link: https://www.econbiz.de/10003710467
Saved in:
10
Ingame-Advertising : neue Wege zur Zielgruppe
Rau, Anja
;
Raffel, Sabine
-
2007
Persistent link: https://www.econbiz.de/10003551848
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