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1
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1
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1
Transcultural marketing for incremental and radical innovation
1
Zielgruppen finden und überzeugen : [WiGIM Jahrestagung am 13.10.2005]
1
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FRIENDVERTISING : a new advertising strategy in social network marketing
Ozturk, R. Gulay
- In:
Marketing in the cyber era : strategies and emerging trends
,
(pp. 190-215)
.
2014
Persistent link: https://www.econbiz.de/10010241419
Saved in:
2
Marketing in einer juvenilen Kultur : über die Notwendigkeit der Verallgemeinerung jugendkultureller Kommunikationsstile
Heinzlmaier, Bernhard
- In:
Zielgruppen im Konsumentenmarketing : …
,
(pp. 45-57)
.
2014
Persistent link: https://www.econbiz.de/10010246157
Saved in:
3
Unveiling culturally diverse markets : a typology of youth in Flanders, Belgium
Koeman, Joyce
- In:
Transcultural marketing for incremental and radical …
,
(pp. 43-65)
.
2014
Persistent link: https://www.econbiz.de/10010211708
Saved in:
4
The impact of message sidedness on adolescents' binge drinking intentions after peer pressure : the moderating role of issue involvement
Cornelis, Erlinde
;
Cauberghe, Verolien
;
Pelsmacker, …
- In:
Current insights and future trends : [extended versions …
,
(pp. 69-79)
.
2012
Persistent link: https://www.econbiz.de/10009748175
Saved in:
5
Die Identifizierung von Lead Usern über soziale Netzwerke : eine empirische Untersuchung unter jungen Konsumenten
Kratzer, Jan
;
Lettl, Christopher
- In:
Kundenintegration 2.0
,
(pp. 83-109)
.
2011
Persistent link: https://www.econbiz.de/10009302958
Saved in:
6
4010 - ein Point-of-Sales-Konzept für die junge Zielgruppe am Beispiel der Deutschen Telekom AG
Schomaker, Ira
;
Erner, Michael
;
Berlin, Marcus
- In:
Professionelles Sales & Service Management : Vorsprung …
,
(pp. 71-87)
.
2010
Persistent link: https://www.econbiz.de/10003973401
Saved in:
7
Launching a youth apparel brand : Jonathan West New York
Taran, Zina
;
Rosetti, Joe
;
Dombroski, Ed
- In:
Brand research : [an outcome of the second …
,
(pp. 115-123)
.
2009
Persistent link: https://www.econbiz.de/10009623339
Saved in:
8
Nachwuchskunden - die Altersvorsorge der Banken und Sparkassen
Ladewig, Sergej
;
Braner, Wolfgang
- In:
Handbuch Zielgruppenmanagement
,
(pp. 169-183)
.
2009
Persistent link: https://www.econbiz.de/10003821728
Saved in:
9
Vom Spaßinstitut zum seriösen Geschäftspartner: erfolgreiche Produkte für den Jugendmarkt
Knopp, Manfred
- In:
Handbuch Zielgruppenmanagement
,
(pp. 185-199)
.
2009
Persistent link: https://www.econbiz.de/10003821729
Saved in:
10
The development of experiences : participations of customers
Brunner-Sperdin, Alexandra
;
Walder, Bibiana
- In:
Change management in tourism : from "old" to "new" tourism
,
(pp. 83-95)
.
2008
Persistent link: https://www.econbiz.de/10003760081
Saved in:
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