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~subject:"Television advertising"
~type_genre:"Aufsatz im Buch"
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Search: subject_exact:"Werbewirkung"
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Television advertising
Advertising effects
611
Werbewirkung
611
Advertising
140
Werbung
139
Consumer behaviour
132
Konsumentenverhalten
132
Internet marketing
113
Online-Marketing
113
Deutschland
83
Germany
83
Brand management
63
Markenführung
63
Theorie
53
Theory
53
USA
45
United States
45
Psychology of advertising
41
Werbepsychologie
41
Marketing management
39
Marketingmanagement
39
Estimation
38
Schätzung
38
Social Web
36
Social web
36
Brand image
34
Markenimage
34
Advertising planning
33
Market research
33
Marktforschung
33
Werbeplanung
33
Target group
31
Zielgruppe
31
Brand
24
Markenartikel
24
Perception
24
Print advertising
24
Printwerbung
24
Wahrnehmung
24
Emotion
23
Fernsehwerbung
21
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Aufsatz im Buch
Article in journal
259
Aufsatz in Zeitschrift
259
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Graue Literatur
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Non-commercial literature
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Arbeitspapier
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Chan, Kara
2
Dens, Nathalie
2
Pelsmacker, Patrick de
2
Silberer, Günter
2
Terlutter, Ralf
2
Verhellen, Yann
2
Arrazola Vacas, María
1
Bir, Ali Atif
1
Blohm, Inga
1
Brocato, E. Deanne
1
Büsching, Thilo
1
Engelhardt, Jan-Frederik
1
Fam, Kim Shyan
1
Fox, Alexa K.
1
Gaßner, Hans-Peter
1
Gentile, Douglas A.
1
Hallenberger, Gerd
1
Hevia Payá, José de
1
Ilicic, Jasmina
1
Ji-Song, Mindy
1
Laczniak, Russell N.
1
Lagerwerf, Luuk
1
Lutz, Hans R. W.
1
Maier, Julia A.
1
Moon, Young Sook
1
Möntmann-Hertz, Aleksa
1
Neumüller, Gerald
1
Oates, Caroline
1
Pethig, Rüdiger
1
Reinares, Pedro
1
Spielvogel, Julia
1
Stafford, Marla Royne
1
Steininger, Christian
1
Steinmann, Sascha
1
Suher, Hasan Kemal
1
Vetter, Julia
1
Waiguny, Martin K. J.
1
Webster, Cynthia M.
1
Woelke, Jens
1
Wong, Krystie
1
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
3
Breaking new ground in theory and practice
3
Advertising and violence : concepts and perspectives
2
International advertising and communication : current insights and empirical findings
2
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
2
Theorie und Praxis der Werbung in den Massenmedien
2
Advertising in new formats and media : current research and implications for marketers
1
Bridging the gap between advertising academia and practice
1
Engaging consumers through branded entertainment and convergent media
1
Fernsehfinanzierung : ökonomische, rechtliche und ästhetische Perspektiven
1
Mediengeschäftsmodelle der Zukunft
1
Moderne Methoden der Marktforschung : Kunden besser verstehen
1
Sind ARD und ZDF noch zu retten? : Tabuzonen im öffentlich-rechtlichen Rundfunk
1
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ECONIS (ZBW)
21
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1
Being hooked by the archetypal characters in drama TV ads : a structural equation modeling approach
Şener, Gül
;
Suher, Hasan Kemal
;
Bir, Ali Atif
- In:
Bridging the gap between advertising academia and practice
,
(pp. 151-166)
.
2017
Persistent link: https://www.econbiz.de/10011540338
Saved in:
2
Dem Publikum in die Augen schauen : Radio-und Fernsehwerbung im Fokus der EmotiCam
Möntmann-Hertz, Aleksa
;
Gaßner, Hans-Peter
- In:
Moderne Methoden der Marktforschung : Kunden besser …
,
(pp. 129-149)
.
2017
Persistent link: https://www.econbiz.de/10011644005
Saved in:
3
New forms of advertising in television : types and effectiveness
Arrazola Vacas, María
;
Hevia Payá, José de
; …
- In:
Advertising in new formats and media : current research …
,
(pp. 47-76)
.
2016
Persistent link: https://www.econbiz.de/10011473401
Saved in:
4
How branded entertainment shapes consumers' brand attitudes : evidence from an advertiser-funded program
Verhellen, Yann
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Engaging consumers through branded entertainment and …
,
(pp. 189-201)
.
2015
Persistent link: https://www.econbiz.de/10011389610
Saved in:
5
Television commercial violence : potential effects on children
Brocato, E. Deanne
;
Gentile, Douglas A.
;
Laczniak, …
- In:
Advertising and violence : concepts and perspectives
,
(pp. 161-178)
.
2015
Persistent link: https://www.econbiz.de/10010498508
Saved in:
6
Violence is in the ads, too : should television advertisements be rated?
Stafford, Marla Royne
;
Fox, Alexa K.
- In:
Advertising and violence : concepts and perspectives
,
(pp. 151-160)
.
2015
Persistent link: https://www.econbiz.de/10010498511
Saved in:
7
Celebrities as indirect spokespeople in advertising
Ilicic, Jasmina
;
Webster, Cynthia M.
- In:
The changing roles of advertising : [extended versions …
,
(pp. 103-114)
.
2013
Persistent link: https://www.econbiz.de/10009773047
Saved in:
8
Children's responses to traditional versus hybrid advertising : the moderating role of persuasion knowledge
Verhellen, Yann
;
Oates, Caroline
;
Pelsmacker, Patrick de
; …
- In:
The changing roles of advertising : [extended versions …
,
(pp. 379-390)
.
2013
Persistent link: https://www.econbiz.de/10009773921
Saved in:
9
Children's advertising literacy : do BMI, body shape perception, self-esteem and TV exposure matter?
Spielvogel, Julia
;
Terlutter, Ralf
- In:
Breaking new ground in theory and practice
,
(pp. 147-162)
.
2011
Persistent link: https://www.econbiz.de/10009380024
Saved in:
10
Differences in children's processing of advergames and TV commercials
Waiguny, Martin K. J.
;
Terlutter, Ralf
- In:
Breaking new ground in theory and practice
,
(pp. 35-51)
.
2011
Persistent link: https://www.econbiz.de/10009380035
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