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~subject:"Theorie"
~subject:"Theory"
~subject:"USA"
~type_genre:"Case study"
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Search: subject_exact:"B-to-B-Marketing"
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122
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41
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25
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Field guide to case study research in business-to-business marketing and purchasing
3
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
2
Enterprise & society : the international journal of business history
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1
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1
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1
Global business and organizational excellence : a review of research & best practices
1
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1
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1
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ECONIS (ZBW)
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Redefining the farmer-processor relationship : the story of Organic Cow
Saucier, Olivia R.
;
Parsons, Robert L.
;
Inwood, Shoshanah
- In:
Enterprise & society : the international journal of …
17
(
2016
)
2
,
pp. 358-392
Persistent link: https://www.econbiz.de/10011586287
Saved in:
2
Deal-making negotiations by governments and major product suppliers : a case study of the US Department of Defense and Airbus versus Boeing
Kleinaltenkamp, Michael
;
Behrens, Ronny
;
Reh, Stefanie
- In:
Field guide to case study research in …
,
(pp. 1-11)
.
2014
Persistent link: https://www.econbiz.de/10011413639
Saved in:
3
The parable of a little research : making money from an internet trading portal
Marshall, Roger
;
Peng, Poh Tze
- In:
Field guide to case study research in …
,
(pp. 13-37)
.
2014
Persistent link: https://www.econbiz.de/10011413666
Saved in:
4
Building relationships for survival : coping media industry dynamics
Mejtoft, Thomas
- In:
Field guide to case study research in …
,
(pp. 39-59)
.
2014
Persistent link: https://www.econbiz.de/10011413702
Saved in:
5
Business to business marketing management : a global perspective
Zimmerman, Alan S.
;
Blythe, Jim
-
2013
-
2. ed.
Persistent link: https://www.econbiz.de/10009732365
Saved in:
6
Target the right market
Avery, Jill
;
Steenburgh, Thomas J.
;
Martin, Roger L.
; …
- In:
Harvard business review : HBR
90
(
2012
)
10
,
pp. 119-123
Persistent link: https://www.econbiz.de/10009664088
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7
Welche Kunden sind wichtiger?
Avery, Jill
;
Steenburgh, Thomas J.
- In:
Harvard-Business-Manager : das Wissen der Besten
34
(
2012
)
11
,
pp. 72-76
Persistent link: https://www.econbiz.de/10009631570
Saved in:
8
Weidmüller, Inc. : breaks away from the competition by creatively targeting customers' needs
White, Douglas E.
;
White, Polly
- In:
Global business and organizational excellence : a …
31
(
2011/12
)
6
,
pp. 6-15
Persistent link: https://www.econbiz.de/10009615511
Saved in:
9
Elektronische Marktplätze : E-Business im B2B-Bereich ; mit 16 Tabellen
Voigt, Kai-Ingo
;
Landwehr, Stefan
;
Zech, Armin
-
2003
Persistent link: https://www.econbiz.de/10001748049
Saved in:
10
Best Practices des Solution Sellings
Ahlert, Dieter
;
Kawohl, Julian
-
2008
Persistent link: https://www.econbiz.de/10003810358
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