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~subject:"Theorie"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Rezension"
~type_genre:"Sammelwerk"
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Markenführung im Spannungsfeld zwischen Rationalität, Emotionalität und Mythos - aktuelle Herausforderungen und Erfolgsfaktoren : Dokumentation des 38. Münsteraner Führungsgespräch...
Meffert, Heribert
(
ed.
)
-
2000
Persistent link: https://www.econbiz.de/10013330166
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