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~subject:"Theorie"
~type_genre:"Aufsatz in Zeitschrift"
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Theorie
Trade fair
144
Messe
142
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Trade fair participation
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18
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17
Marketing management
16
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trade fairs
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Exhibition
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Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of business research : JBR
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The journal of business & industrial marketing
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ECONIS (ZBW)
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1
Driving participation and investment in B2B trade shows : the organizer view
Mora Cortez, Roberto
;
Johnston, Wesley J.
; …
- In:
Journal of business research : JBR
142
(
2022
),
pp. 1092-1105
Persistent link: https://www.econbiz.de/10013169501
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2
Economic geography and industrial marketing views on trade shows : collective marketing and knowledge circulation
Rinallo, Diego
;
Bathelt, Harald
;
Golfetto, Francesca
- In:
Industrial marketing management : the international …
61
(
2017
),
pp. 93-103
Persistent link: https://www.econbiz.de/10011704321
Saved in:
3
Towards an exchange view of trade fairs
Tafesse, Wondwesen
;
Skallerud, Kåre
- In:
The journal of business & industrial marketing
30
(
2015
)
7
,
pp. 795-804
Persistent link: https://www.econbiz.de/10011420334
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