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~subject:"Theorie"
~type_genre:"Glossary included"
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Search: subject:"Beziehungsmarketing"
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Theorie
Beziehungsmarketing
24
Relationship marketing
24
Theory
8
Computer-assisted marketing
7
Consumer behaviour
7
IT-gestütztes Marketing
7
Konsumentenverhalten
7
Kundenmanagement
6
Deutschland
5
Germany
5
Customer value
4
E-commerce
4
Electronic Commerce
4
Kundenwert
4
Marketing management
4
Marketingmanagement
4
Information management
3
Informationsmanagement
3
Lieferantenmanagement
3
Marketing
3
Supplier relationship management
3
Branche
2
Business process management
2
Competitive strategy
2
Economic sector
2
Internet
2
Kundenorientierung
2
Management
2
Market research
2
Market segmentation
2
Marktforschung
2
Marktsegmentierung
2
Mobile Marketing
2
Mobile marketing
2
Physical distribution
2
Private law
2
Prozessmanagement
2
Quality management
2
Qualitätsmanagement
2
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8
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Glossary included
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610
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562
Article in journal
497
Aufsatz in Zeitschrift
497
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467
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467
Graue Literatur
252
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252
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165
Arbeitspapier
159
Bibliografie enthalten
134
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134
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100
Sammelwerk
100
Aufsatzsammlung
93
Case study
63
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51
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51
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41
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38
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12
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9
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2
Company information
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Fallstudiensammlung
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Abstract
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Elektronischer Datenträger
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German
4
English
4
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Ferrell, Odies C.
2
Pride, William M.
2
Weiber, Rolf
2
Ahlert, Dieter
1
Brückmann, Knut
1
Chaffey, Dave
1
Kumar, V.
1
Reinartz, Werner J.
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Roland-Berger-Reihe: Strategisches Management für Konsumgüterindustrie und -handel
1
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ECONIS (ZBW)
8
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1
Marketing foundations
Pride, William M.
;
Ferrell, Odies C.
-
2011
-
4th ed., International ed.
Persistent link: https://www.econbiz.de/10003934926
Saved in:
2
E-business and e-commerce management : strategy, implementation and practice
Chaffey, Dave
-
2011
-
5. ed.
Persistent link: https://www.econbiz.de/10009235308
Saved in:
3
Marketing foundations
Pride, William M.
;
Ferrell, Odies C.
-
2009
-
3. ed., Internat. ed.
Persistent link: https://www.econbiz.de/10003846578
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4
Customer relationship management : a databased approach
Kumar, V.
-
2006
Persistent link: https://www.econbiz.de/10002137753
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5
Customer Relationship Management im Handel : Strategien, Konzepte, Erfahrungen
Ahlert, Dieter
(
ed.
)
-
2002
Persistent link: https://www.econbiz.de/10001658275
Saved in:
6
Handbuch Electronic Business : Informationstechnologien - Electronic Commerce - Geschäftsprozesse
Weiber, Rolf
(
ed.
)
-
2002
-
2., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10001697974
Saved in:
7
Handbuch Electronic Business : Informationstechnologien - Electronic Commerce - Geschäftsprozesse
Weiber, Rolf
(
ed.
)
-
2000
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001488580
Saved in:
8
Jüngste Veränderungen im Versicherungsbereich und die Anpassung von Versicherungsunternehmen im kundennahen Bereich : Einführung in das Management von Finanzdienstleistungen
Brückmann, Knut
-
1998
Persistent link: https://www.econbiz.de/10000996250
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