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~subject:"Theory"
~subject:"United States"
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Search: subject_exact:"Personalwerbung"
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United States
HR marketing
381
Personalmarketing
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135
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135
Corporate reputation
71
Firmenimage
71
Personalbeschaffung
66
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66
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Human Resource Management
32
Personalmanagement
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Highly skilled workers
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Hochqualifizierte Arbeitskräfte
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Internal communication
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Employee retention
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Mitarbeiterbindung
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Personalauswahl
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Esch, Franz-Rudolf
2
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2
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2
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1
Appel-Meulenbroek, Rianne
1
Arama, Roxana
1
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1
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1
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1
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Storey, John
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Ulrich, David
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Marketing in kleinen und mittleren Unternehmen
2
Modellgestützte Personalentscheidungen 9
2
A handbook of management theories and models for office environments and services
1
Betriebswirtschaftliche Ausbildung und internationales Personalmanagement : Festschrift zum 25jährigen Bestehen der EAP, Europäische Wirtschaftshochschule Paris, Oxford, Berlin, Madrid
1
Branded lives : the production and consumption of meaning at work
1
Dienstleistungsmarken : Forum Dienstleistungsmanagement
1
Electronic HRM in theory and practice
1
Erfolgsfaktor Employer Branding : Mitarbeiter binden und die Gen Y gewinnen
1
Handbook of research on effective marketing in contemporary globalism
1
Marketing and management sciences : proceedings of the International Conference on ICMMS 2008
1
Marketing-Management und Unternehmensführung : Festschrift für Professor Dr. Richard Köhler zum 65. Geburtstag
1
Modellgestützte Personalentscheidungen 8 : [10. Workshop zu Modellgestützten Personalentscheidungen, Frankfurt am Main, 2003]
1
Modellgestützte Personalentscheidungen ; 6
1
Multi-channel marketing, branding and retail design : new challenges and opportunities
1
Organisationspsychologie : Grundlagen und Personalpsychologie
1
Social media in human resources management
1
Strategische Personalpolitik : Festschrift für Prof. Dr. Dudo von Eckardstein
1
Technologiemanagement & Marketing : Herausforderungen eines integrierten Innovationsmanagements ; [Festschrift zum 65. Geburtstag von Prof. Dr. Dr. h.c. Günter Specht]
1
The Routledge companion to strategic human resource management
1
Unternehmer und Unternehmensperspektiven für Klein- und Mittelunternehmen : Festschrift für Hans Jobst Pleitner
1
Werbe- und Markenforschung : Meilensteine - State of the art - Perspektiven ; Günter Schweiger zum 65. Geburtstag
1
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ECONIS (ZBW)
23
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1
Branding theory contributions to corporate real estate management
Appel-Meulenbroek, Rianne
;
Omar, Abdul Jalil
- In:
A handbook of management theories and models for office …
,
(pp. 129-139)
.
2022
Persistent link: https://www.econbiz.de/10012888040
Saved in:
2
In-store design and marketing effects : taking account of the influence of servicescape design upon retail brand frontline employees
Kearney, Treasa
- In:
Multi-channel marketing, branding and retail design : …
,
(pp. 193-217)
.
2016
Persistent link: https://www.econbiz.de/10011582614
Saved in:
3
Augmenting transcultural diffusion through knowledge management : the critical role of internal marketing
Hume, Craig
;
Hume, Margee
- In:
Handbook of research on effective marketing in …
,
(pp. 104-127)
.
2014
Persistent link: https://www.econbiz.de/10010403491
Saved in:
4
What is the future of employer branding through social media? : results of the Delphi Study into the perceptions of HR professionals and academics
Bondarouk, Tanya
;
Ruël, Huub
;
Axinia, Elena
;
Arama, Roxana
- In:
Social media in human resources management
,
(pp. 23-57)
.
2013
Persistent link: https://www.econbiz.de/10010222939
Saved in:
5
Jobwahl : welchen Job will ich, und wenn ja, wieviele?
Krengel, Martin
;
Schmidt, Claudia Maria
- In:
Erfolgsfaktor Employer Branding : Mitarbeiter binden …
,
(pp. 35-46)
.
2013
Persistent link: https://www.econbiz.de/10010240879
Saved in:
6
E-recruitment : from transaction-based practices to relationship-based approaches
Girard, Aurélie
;
Fallery, Bernard
- In:
Electronic HRM in theory and practice
,
(pp. 143-158)
.
2011
Persistent link: https://www.econbiz.de/10009159861
Saved in:
7
Employer branding and diversity : foes or friends?
Edwards, Martin R.
;
Kelan, Elisabeth
- In:
Branded lives : the production and consumption of …
,
(pp. 168-184)
.
2011
Persistent link: https://www.econbiz.de/10009384353
Saved in:
8
Internal branding as a tool to ensure the employees' brand promise delivery
Khanyapuss Punjaisri
;
Wilson, Alan M.
- In:
Marketing and management sciences : proceedings of the …
,
(pp. 326-329)
.
2010
Persistent link: https://www.econbiz.de/10003950965
Saved in:
9
Employee engagement
Storey, John
;
Ulrich, David
;
Welbourne, Theresa M.
; …
- In:
The Routledge companion to strategic human resource …
,
(pp. 299-315)
.
2009
Persistent link: https://www.econbiz.de/10003782870
Saved in:
10
Management des Markencommitments in Dienstleistungsunternehmen
Esch, Franz-Rudolf
;
Fischer, Alexander
;
Hartmann, Kerstin
; …
- In:
Dienstleistungsmarken : Forum Dienstleistungsmanagement
,
(pp. 233-254)
.
2008
Persistent link: https://www.econbiz.de/10003677271
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