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~subject:"Theory"
~subject:"Werbewirkung"
~subject:"Werbung"
~type_genre:"Aufsatz im Buch"
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
5
International advertising and communication : current insights and empirical findings
3
Bridging the gap between advertising academia and practice
2
5th Workshop on the Economics of Information and Network Industries : August 30 - 31, 2002
1
Advertising and violence : concepts and perspectives
1
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1
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1
Breaking new ground in theory and practice
1
Challenges in an age of dis-engagement
1
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Discourse, communication and the enterprise : genres and trends : [a selection of papers originally presented at the Fifth Conference on Discourse, Communication and the Enterprise (DICOEN V) held in Milan in September 2009]
1
Economics of art and culture : invited papers at the 12th international conference of the Association of Cultural Economics International
1
Enhancing knowledge development in marketing ; Vol. 21
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Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
1
Eye Tracking in der Sport- und Veranstaltungsbranche
1
Globale Krise der Medienwirtschaft? : Dimensionen, Ursachen und Folgen ; [Tagung "Globale Krise der Medienwirtschaft?" der Fachgruppe Medienökonomie der Deutschen Gesellschaft für Publizistik und Kommunikationswissenschaft im Dezember 2004 in Stuttgart]
1
Handbook of media economics ; Volume 1A
1
Marketing in Forschung und Praxis : [Jubiläumsausgabe zum 40-jährigen Bestehen der Arbeitsgemeinschaft für Marketing]
1
Measuring market power
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Motherhoods, markets and consumption : the making of mothers in contemporary Western cultures
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Neue Technik, neue Medien, neue Gesellschaft? : ökonomische Herausforderungen der Onlinekommunikation ; [Tagung]
1
New approaches to discourse and business communication
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Proceedings of the 14th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe : November 30 - December 2, 2006, Vienna, Austria
1
Schwerpunkt: Neuroökonomie, Neuromarketing und Neuromarktforschung : mit weiteren Beiträgen über Messen und Befragen, Treiberanalysen, ökonometrisches Modeling und Verkehrsmittelwerbung
1
Symbolisch-emotionales Marketing für den ÖPNV : Maßnahmen zur nutzerorientierten Angebotsgestaltung und Kommunikation
1
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
1
Theoretische Fundierung und praktische Relevanz der Handelsforschung
1
Theorie und Praxis der Werbung in den Massenmedien
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Werbe- und Markenforschung : Meilensteine - State of the art - Perspektiven ; Günter Schweiger zum 65. Geburtstag
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Zur Geschichte der Ökonomik der Privathaushalte
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ECONIS (ZBW)
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Zielgruppenadäquate Gestaltung von Printmedien bei Großkongressen
Schneider, Julia
- In:
Eye Tracking in der Sport- und Veranstaltungsbranche
,
(pp. 47-52)
.
2019
Persistent link: https://www.econbiz.de/10011997804
Saved in:
2
The effect of eroticism in couple depictions in advertisements on brand evaluations
Thomas, Stefan
;
Gierl, Heribert
- In:
Bridging the gap between advertising academia and practice
,
(pp. 117-132)
.
2017
Persistent link: https://www.econbiz.de/10011540334
Saved in:
3
Put It on the right side : the effect of print advertisement location on product evaluation
Schneider, Tanja
;
Gierl, Heribert
- In:
Bridging the gap between advertising academia and practice
,
(pp. 183-198)
.
2017
Persistent link: https://www.econbiz.de/10011540353
Saved in:
4
A typology if minimalism in advertising
Margariti, Kostoula
;
Boutsouki, Christina
;
Hatzithomas, …
- In:
Challenges in an age of dis-engagement
,
(pp. 1-15)
.
2017
Persistent link: https://www.econbiz.de/10011688260
Saved in:
5
The advertising-financed business model in two-sided media markets
Anderson, Simon P.
;
Jullien, Bruno
-
2016
Persistent link: https://www.econbiz.de/10011419942
Saved in:
6
Exploring the underlying dimensions of violence in print advertisements
Leonard, Hillary A.
;
Ashley, Christy
- In:
Advertising and violence : concepts and perspectives
,
(pp. 23-41)
.
2015
Persistent link: https://www.econbiz.de/10010498568
Saved in:
7
Intermedia effects for appropriate/inappropriate print and internet stimuli
Rodgers, Shelly
- In:
Advertising, promotion, and new media
,
(pp. 51-67)
.
2015
Persistent link: https://www.econbiz.de/10011708653
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8
Brand positioning through print advertising
Xu, JuanJuan
;
Bao, Yeqing
;
Landry, Timothy D.
- In:
Brand management in emerging markets : theories and practice
,
(pp. 155-164)
.
2014
Persistent link: https://www.econbiz.de/10010417735
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9
Images of motherhood : food advertising in Good Housekeeping magazine 1950-2010
Marshall, David William
;
Hogg, Margaret
;
Davis, Teresa
; …
- In:
Motherhoods, markets and consumption : the making of …
,
(pp. 116-128)
.
2014
Persistent link: https://www.econbiz.de/10010254773
Saved in:
10
Alte Geschlechtersterotypen oder neue Vielfalt : wie werden Frau und Mann heute in der Werbung dargestellt?
Stark, Susanne
- In:
Marketing in Forschung und Praxis : [Jubiläumsausgabe …
,
(pp. 397-413)
.
2013
Persistent link: https://www.econbiz.de/10009780093
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