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~subject:"Theory"
~type_genre:"Amtsdruckschrift"
~type_genre:"Aufsatz im Buch"
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Konsumentenforschung : gewidmet Werner Kroeber-Riel zum 60. Geburtstag
9
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
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The why of consumption : contemporary perspectives on consumer motives, goals and desires
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Conjoint measurement : methods and applications
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Konsumperspektiven : Verhaltensaspekte und Infrastruktur : Gerhard Scherhorn zur Emeritierung
6
Optimal bundling : marketing strategies for improving economic performance ; with 48 tables
6
Zukunftsperspektiven für das Handelsmanagement : Konzepte, Instrumente, Trends ; Festschrift für Hans-Peter Liebmann
6
Konsum : soziologische, ökonomische und psychologische Perspektiven
5
Konsumentenverhaltensforschung im 21. Jahrhundert : gewidmet Peter Weinberg zum 65. Geburtstag
5
Série des documents de travail / Centre de Recherche en Économie et Statistique
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The Cambridge handbook of psychology and economic behaviour
5
Food, people and society : a european perspective of consumer's food choices ; with 63 tables
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Labelling strategies in environmental policy
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Marketing und Marktforschung : Entwicklungen, Erweiterungen und Schnittstellen im nationalen und internationalen Kontext ; Festschrift zum 66. Geburtstag von Prof. Dr. Manfred Hüttner
4
Relationship marketing : gaining competitive advantage through customer satisfaction and customer retention
4
Social psychology of consumer behavior
4
Beyond Hofstede : culture frameworks for global marketing and management
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Classification - the ubiquitous challenge : proceedings of the 28th annual conference of the Gesellschaft für Klassifikation e.V., University of Dortmund, March 9 - 11, 2004 ; with 108 tables
3
Customer retention in the automotive industry : quality, satisfaction and loyalty
3
Dienstleistungsmarketing : Konzeptionen und Anwendungen
3
Ethics and morality in consumption : interdisciplinary perspectives
3
Handbook on brand and experience management
3
Innovatives Dienstleistungsmarketing in Theorie und Praxis
3
Innovatives Marketing : Entscheidungsfelder - Management - Instrumente ; Hermann Diller zum 60. Geburtstag
3
International Customer Behaviour and Retailing Research : 2nd CIRCLE conference proceedings
3
Konsumenten im Fokus der Wissenschaft : Festschrift anlässlich der Emeritierung von Georg Karg
3
Kundenzufriedenheit und Kundenbindung : Strategien und Instrumente von Finanzdienstleistern
3
Kurswechsel Richtung Kunde : die Praxis der Kundenorientierung
3
Marketing im gesellschaftlichen Dialog
3
Neue Wege zu nachhaltigem Konsumverhalten : eine Veranstaltung der Deutschen Bundesstiftung Umwelt zur EXPO 2000
3
Pricing tactics, strategies, and outcomes ; Vol. 2
3
Quantitative Marketingforschung in Deutschland : Festschrift für Klaus Peter Kaas zum 65. Geburtstag
3
Advances in artificial economics : the economy as a complex dynamic system; with 30 tables
2
Advances in services marketing
2
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2
Citizenship and consumption
2
Continuing to broaden the marketing concept : making the world a better place
2
Controlling des Strukturwandels : Standortflexibilität und Kundenzufriedenheit schaffen
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ECONIS (ZBW)
543
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1
An analysis of the effect of demand response on electricity consumption : assessing households' heterogeneous reaction to dynamic pricing
Mizutani, Fumitoshi
;
Tanaka, Takuro
;
Nakamura, Eri
- In:
Current Issues in Public Utilities and Public Policy : …
,
(pp. 17-35)
.
2023
Persistent link: https://www.econbiz.de/10013548889
Saved in:
2
Empowerment and customer decision rules in franchise networks
Michael, Steven C.
- In:
Networks in International Business : Managing …
,
(pp. 135-149)
.
2023
Persistent link: https://www.econbiz.de/10013539384
Saved in:
3
Consumer adoption of technologies : a mindset-oriented approach
Rahman, Kazi Turin
;
Bansal, Rohit
;
Pruthi, Nishita
- In:
Contemporary studies of risks in emerging technology, part B
,
(pp. 243-255)
.
2023
Persistent link: https://www.econbiz.de/10014325863
Saved in:
4
Should we trust consumers or bureaucrats with health insurance choices?
Yelowitz, Aaron S.
- In:
Challenges in Classical Liberalism : Debating the …
,
(pp. 193-205)
.
2023
Persistent link: https://www.econbiz.de/10014339436
Saved in:
5
Household decisions and intra-household distributions
Almås, Ingvild
;
Attanasio, Orazio P.
;
Carneiro, Pedro
- In:
Handbook of the economics of the family : Volume 1
,
(pp. 111-149)
.
2023
Persistent link: https://www.econbiz.de/10014475602
Saved in:
6
Modeling heterogeneity in choice models, household level vs. intra-household heterogeneity in reference price effects : should national brands care?
Pahwa, Parneet
;
Kumar, Nanda
;
Murthi, B. P. S.
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 3-12)
.
2023
Persistent link: https://www.econbiz.de/10014289817
Saved in:
7
The Austrian theory of consumption period planning : some neglected contributions from the interwar period
Ebeling, Richard M.
- In:
The Emergence of a Tradition: Essays in Honor of Jesús …
,
(pp. 89-112)
.
2023
Persistent link: https://www.econbiz.de/10014309333
Saved in:
8
Commodities and customer loyalty : squaring of the circle?
Billen, Peter
;
Raff, Tilmann
;
Thorrold, Craig
- In:
Commodity Marketing : Strategies, Concepts, and Cases
,
(pp. 185-214)
.
2022
Persistent link: https://www.econbiz.de/10013272005
Saved in:
9
Choosing not to buy when tempted : advancing sustainable development with consumer moral restraint
Sekerka, Leslie E.
;
Kipfelsberger, Petra
;
Stimel, Derek
; …
-
2022
Persistent link: https://www.econbiz.de/10013171108
Saved in:
10
Discrete choice models and continuous demand systems in the scanner data age
Biondi, Beatrice
;
Capacci, Sara
;
Mazzocchi, Mario
- In:
A modern guide to food economics
,
(pp. 215-234)
.
2022
Persistent link: https://www.econbiz.de/10013361329
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