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~subject:"Theory"
~type_genre:"Arbeitspapier"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Hochschulschrift"
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ECONIS (ZBW)
290
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1
Recession-proof marketing? : unraveling the impact of advertising efficiency on stock volatility
Al-Gamrh, Bakr
;
Rasul, Tareq Faizur
- In:
International review of financial analysis
92
(
2024
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014492364
Saved in:
2
A two-sided sales promotions modeling based on agent-based simulation
Turgut, Yakup
;
Bozdag, Cafer Erhan
- In:
Journal of economic interaction and coordination
19
(
2024
)
1
,
pp. 85-119
Persistent link: https://www.econbiz.de/10014502259
Saved in:
3
Acceptance of location-based advertising by young consumers : a Stimulus-Organism-Response (S-O-R) model perspective
Kini, Ranjan B.
;
Bolar, Kartikeya
;
Ali, Rofin …
- In:
Information systems management
41
(
2024
)
2
,
pp. 132-150
Persistent link: https://www.econbiz.de/10014514668
Saved in:
4
When politics disgust : emotional versus rational processing of attack ads
Passyn, Kirsten A.
;
LeBaron, David
;
Riggle, Robert J.
- In:
Journal of nonprofit & public sector marketing
36
(
2024
)
2
,
pp. 145-178
Persistent link: https://www.econbiz.de/10014514763
Saved in:
5
A synergetic vision of advertising as stimuli to enhance sales
Valderrábano López, Juan Luis
- In:
Estudios de economía aplicada : revista promovida por …
42
(
2024
)
1
,
pp. 13-21
Persistent link: https://www.econbiz.de/10014514880
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6
Targeted advertising with R&D rivalry
Li, Changying
;
Li, Youping
;
Zhang, Jianhu
- In:
Mathematical social sciences
124
(
2023
),
pp. 24-34
Persistent link: https://www.econbiz.de/10014470025
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7
A theory of irrelevant advertising : an agency-induced targeting inefficiency
Shin, Jiwoong
;
Shin, Woochoel
- In:
Management science : journal of the Institute for …
69
(
2023
)
8
,
pp. 4481-4497
Persistent link: https://www.econbiz.de/10014339262
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8
Determinants of consumer attitudes toward prosocial products : a focus on the communication of love (vs. pride, hope, and compassion) within advertisements
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
45
(
2023
)
1
,
pp. 4-29
Persistent link: https://www.econbiz.de/10014280965
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9
The effects of sin taxes and advertising restrictions in a dynamic equilibrium
Abi-Rafeh, Rossi
;
Dubois, Pierre
;
Griffith, Rachel
; …
-
2023
Persistent link: https://www.econbiz.de/10014380966
Saved in:
10
Gazing at the gazers : an investigation of travel advertisement modality interference
Zhao, Tong
;
Wong, IpKin Anthony
;
Tong, Pan
;
Li, Nao
; …
- In:
Journal of travel research : a quarterly publication of …
61
(
2022
)
4
,
pp. 730-746
Persistent link: https://www.econbiz.de/10012880652
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