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~subject:"Theory"
~type_genre:"Arbeitspapier"
~type_genre:"Aufsatzsammlung"
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Strategic product placement and pricing in markets with inattentive consumers
Dahremöller, Carsten
(
contributor
)
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2013
Persistent link: https://www.econbiz.de/10010204908
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The TV news scheduling game when the newscaster's face matters
Gabszewicz, Jean Jaskold
;
Laussel, Didier
;
Sonnac, Nathalie
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2008
Persistent link: https://www.econbiz.de/10003781373
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3
The TV news scheduling game when the newscaster's face matters
Gabszewicz, Jean Jaskold
(
contributor
); …
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2008
Persistent link: https://www.econbiz.de/10003732680
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4
Fernsehfinanzierung : ökonomische, rechtliche und ästhetische Perspektiven
Pethig, Rüdiger
(
ed.
);
Blind, Sofia
(
contributor
)
-
1998
Persistent link: https://www.econbiz.de/10014268014
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5
Placement : eine innovative Kommunikationsstrategie
Hormuth, Steffen
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1993
Persistent link: https://www.econbiz.de/10014009394
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6
Product placement : entscheidungsrelevante Aspekte in der Werbepolitik
Bente, Klaus Alexander
;
Bente, Klaus
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1990
Persistent link: https://www.econbiz.de/10010224132
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