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~subject:"Theory"
~type_genre:"Aufsatz im Buch"
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Search: subject_exact:"Werbeplanung"
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Theory
Advertising planning
207
Werbeplanung
207
Marketing management
37
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33
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33
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Steffenhagen, Hartwig
2
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1
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1
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1
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Internet and network economics : third international workshop, WINE 2007, San Diego, CA, USA, December 12-14, 2007 ; proceedings
2
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Cross-functional innovation management : perspectives from different disciplines ; to Klaus Brockhoff for his 65. birthday
1
Handbook of marketing decision models
1
Innovatives Marketing : Entscheidungsfelder - Management - Instrumente ; Hermann Diller zum 60. Geburtstag
1
Kellogg on marketing
1
Neuronale Netze im Marketing-Management : praxisorientierte Einführung in modernes Data-Mining
1
Optimization, dynamics, and economic analysis : essays in honor of Gustav Feichtinger
1
PR-Kampagnen
1
Werbe- und Markenforschung : Meilensteine - State of the art - Perspektiven ; Günter Schweiger zum 65. Geburtstag
1
Workshop on the Economics of Information and Network Industries : August 29-30, 2003 Kiel Institute for World Economics
1
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ECONIS (ZBW)
12
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Zum Management von Kampagnen auf Basis von Theorien der Öffentlichkeit und öffentlichen Meinung
Bürker, Michael
- In:
PR-Kampagnen
,
(pp. 25-57)
.
2011
Persistent link: https://www.econbiz.de/10009306399
Saved in:
2
Goodwill and awareness advertising : implications for industry dynamics
Doraszelski, Ulrich
(
contributor
); …
- In:
Workshop on the Economics of Information and Network …
,
(pp. 1-37, [8]p)
.
2003
Persistent link: https://www.econbiz.de/10001785509
Saved in:
3
Advertising models
Danaher, Peter J.
- In:
Handbook of marketing decision models
,
(pp. 81-106)
.
2008
Persistent link: https://www.econbiz.de/10003755262
Saved in:
4
Maintaining equilibria during exploration in sponsored search auctions
Wortmann, Jennifer
;
Vorobeychik, Yevgeniy
;
Li, Lihong
; …
- In:
Internet and network economics : third international …
,
(pp. 119-130)
.
2007
Persistent link: https://www.econbiz.de/10003648640
Saved in:
5
Public advertisement broker markets
Sarma, Atish Das
;
Chakrabarty, Deeparnab
;
Gollapudi, …
- In:
Internet and network economics : third international …
,
(pp. 558-563)
.
2007
Persistent link: https://www.econbiz.de/10003649712
Saved in:
6
Neuere Optionen der Werbeetatplanung
Steffenhagen, Hartwig
- In:
Werbe- und Markenforschung : Meilensteine - State of …
,
(pp. 331-353)
.
2006
Persistent link: https://www.econbiz.de/10003416005
Saved in:
7
The integrative framework for effective communication : theory and practice
Putte, Bas van den
- In:
Advertising and communication : proceedings 4th …
,
(pp. 61-67)
.
2005
Persistent link: https://www.econbiz.de/10003353608
Saved in:
8
Zur Staffelung von Werbeausgaben in Werbesalven
Steffenhagen, Hartwig
- In:
Innovatives Marketing : Entscheidungsfelder - …
,
(pp. 315-333)
.
2005
Persistent link: https://www.econbiz.de/10003251312
Saved in:
9
Marketing-mix and new product diffusion : determination of optimal price and advertising strategies with a heterogeneous diffusion model
Schmalen, Helmut
;
Xander, Heiko Kay
- In:
Cross-functional innovation management : perspectives …
,
(pp. 259-276)
.
2004
Persistent link: https://www.econbiz.de/10002505323
Saved in:
10
Mediaplanung mit Neuronalen Netzen
Wiedmann, Klaus-Peter
;
Buckler, Frank
- In:
Neuronale Netze im Marketing-Management : …
,
(pp. 287-320)
.
2001
Persistent link: https://www.econbiz.de/10001606156
Saved in:
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