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Consumer behaviour
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Cova, Bernard
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Bradshaw, Alan
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Ferreira, Fabiana Nogueira Holanda
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Ghauri, Pervez N.
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Maclaran, Pauline
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Paranque, Bernard
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Proença, João F.
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Salle, Robert S.
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After the crisis : rethinking finance
1
Industrial marketing management : the international journal for industrial and high-tech firms
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Marketing theory
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Working papers / Department of International Business, Handelshøjskolen i Århus
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ECONIS (ZBW)
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Rethinking consumer culture theory from the postmodern to the communist horizon
Cova, Bernard
;
Maclaran, Pauline
;
Bradshaw, Alan
- In:
Marketing theory
13
(
2013
)
2
,
pp. 213-225
Persistent link: https://www.econbiz.de/10009762723
Saved in:
2
The transition from products to solutions : external business model fit and dynamics
Ferreira, Fabiana Nogueira Holanda
;
Proença, João F.
; …
- In:
Industrial marketing management : the international …
42
(
2013
)
7
,
pp. 1093-1101
Persistent link: https://www.econbiz.de/10010223464
Saved in:
3
The individual-collective dialectic in management sciences : a re-reading based on the interpellation of finance from a marketing standpoint
Paranque, Bernard
;
Cova, Bernard
- In:
After the crisis : rethinking finance
,
(pp. 17-34)
.
2010
Persistent link: https://www.econbiz.de/10009508348
Saved in:
4
Project marketing : beyond competitive bidding
Cova, Bernard
;
Ghauri, Pervez N.
;
Salle, Robert S.
-
2002
Persistent link: https://www.econbiz.de/10001631357
Saved in:
5
Marketing industrial project-related services : a literature review and theoretical synthesis
Skaates, Maria Anne
;
Cova, Bernard
-
2002
Persistent link: https://www.econbiz.de/10001683106
Saved in:
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