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~subject:"Tourismusmarketing"
~type_genre:"Fallstudie"
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Tourismusmarketing
Cultural heritage
31
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Journal of vacation marketing : an international journal
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Progress in tourism marketing
1
Routledge critical studies in tourism, business and management
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ECONIS (ZBW)
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Attracting divergent segments to a destination : assessing segment compatibility by activities sought ; a case study of Macao
So, Siu-ian A.
;
Dioko, Leonardo A. N.
;
Fong, Hoc N.
- In:
Journal of vacation marketing : an international journal
18
(
2012
)
4
,
pp. 341-357
Persistent link: https://www.econbiz.de/10009673750
Saved in:
2
Sustainable marketing of cultural and heritage tourism
Chhabra, Deepak
-
2010
-
1. publ.
Persistent link: https://www.econbiz.de/10003879224
Saved in:
3
Using the experientially based approach to segment heritage site visitors
Biran, Avital
;
Poria, Yaniv
;
Reichel, Arie
- In:
Progress in tourism marketing
,
(pp. 133-146)
.
2006
Persistent link: https://www.econbiz.de/10003538550
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