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~subject:"USA"
~type:"book"
~type_genre:"Article in journal"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject:"Markenartikel"
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USA
Brand management
86
Markenführung
86
Brand
37
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Consumer behaviour
25
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25
Markenimage
17
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Berthon, Pierre R.
1
Burmann, Christoph
1
Christodoulides, George
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Friedman, Walter A.
1
Grace, Debra
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Heine, Klaus
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Melanthiou, Yioula
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Melewar, T. C.
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Pentina, Iryna
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Piehler, Rico
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1
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The journal of brand management : an international journal
3
The journal of product & brand management
3
Business history review
1
Corporate reputation review : an international journal
1
European journal of marketing : EJM
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of promotion management : JPM
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ECONIS (ZBW)
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Special issue: internal brand management
Piehler, Rico
(
ed.
);
Grace, Debra
(
ed.
); …
-
2018
Persistent link: https://www.econbiz.de/10011884910
Saved in:
2
Special issue: luxury brand-building
Gutsatz, Michel
(
ed.
);
Heine, Klaus
(
ed.
)
-
2018
Persistent link: https://www.econbiz.de/10011919405
Saved in:
3
The technopocene : technology's transformation of people, products and brands
Berthon, Pierre R.
(
ed.
);
Pitt, Leyland F.
(
ed.
)
-
2016
Persistent link: https://www.econbiz.de/10011606992
Saved in:
4
Branding and the marketing of technological and industrial products
Melewar, T. C.
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003990909
Saved in:
5
Branding in the era of Web 2.0 (and beyond)
Taylor, David
(
ed.
);
Pentina, Iryna
(
ed.
)
-
2017
Persistent link: https://www.econbiz.de/10011777341
Saved in:
6
Special issue: Marketing communication of brands and products in the new era
Melanthiou, Yioula
(
contributor
)
-
2012
Persistent link: https://www.econbiz.de/10009621083
Saved in:
7
Special issue: Business to business branding
Christodoulides, George
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009491983
Saved in:
8
Special issue: Corporate branding in a turbulent environment
2011
Persistent link: https://www.econbiz.de/10009409566
Saved in:
9
A special issue on food and agriculture
Friedman, Walter A.
(
ed.
);
Jones, Geoffrey
(
ed.
)
-
2016
Persistent link: https://www.econbiz.de/10011597720
Saved in:
10
Special issue: Nation branding
2010
Persistent link: https://www.econbiz.de/10009742138
Saved in:
1
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