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~subject:"USA"
~type_genre:"Article in journal"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Case study"
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USA
Brand management
10,300
Markenführung
10,300
Markenimage
7,903
Brand image
7,896
Consumer behaviour
7,603
Konsumentenverhalten
7,602
Brand
4,707
Markenartikel
4,635
Beziehungsmarketing
2,330
Relationship marketing
2,330
Social Web
1,533
Social web
1,533
Online-Marketing
1,337
Internet marketing
1,336
Advertising effects
1,153
Werbewirkung
1,153
Marketing management
984
Marketingmanagement
982
Designation of origin
828
Herkunftsbezeichnung
828
Customer satisfaction
802
Kundenzufriedenheit
802
Luxury goods
766
Luxusgüter
766
Tourism marketing
733
Tourismusmarketing
733
United States
727
Brand loyalty
684
Advertising
678
Werbung
657
Corporate reputation
656
Firmenimage
656
Markentreue
594
Destination management
588
Destinationsmanagement
588
Einzelhandel
579
Retail trade
579
Emotion
559
Viral marketing
494
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128
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11
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Article
711
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21
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Article in journal
Aufsatz in Zeitschrift
Case study
Aufsatz im Buch
117
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117
Graue Literatur
78
Non-commercial literature
78
Working Paper
61
Arbeitspapier
60
Fallstudie
45
Hochschulschrift
43
Thesis
35
Collection of articles of several authors
24
Sammelwerk
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Reprint
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Aufsatzsammlung
9
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6
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5
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2
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2
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Amtsdruckschrift
1
Bestimmungsbuch
1
Bibliografie enthalten
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English
710
German
21
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Bronnenberg, Bart J.
5
Christodoulides, George
5
Petty, Ross D.
5
Bennett, Gregg
4
Flynn, Leisa Reinecke
4
Fournier, Susan
4
Gammoh, Bashar S.
4
Laroche, Michel
4
Walsh, Patrick
4
Bardhi, Fleura
3
Buchanan-Oliver, Margo
3
Burmann, Christoph
3
Calantone, Roger J.
3
Chintagunta, Pradeep K.
3
Dimofte, Claudiu V.
3
Dubé, Jean-Pierre
3
Ferreira, Mauricio
3
Friedman, Monroe
3
Goldsmith, Ronald E.
3
Johansson, Johny K.
3
Jung, Jaehee
3
Kim, Youn-kyung
3
Lennon, Sharron J.
3
McQuarrie, Edward F.
3
Melewar, T. C.
3
Miller, Darryl W.
3
Mittal, Vikas
3
Phillips, Barbara J.
3
Pitt, Leyland F.
3
Romaniuk, Jenni
3
Roper, Stuart
3
Ross, Stephen D.
3
Steiner, Robert L.
3
Sung, Yongjun
3
Townsend, Janell D.
3
Voss, Kevin E.
3
Winterich, Karen Page
3
Akdeniz, M. Billur
2
Arnade, Carlos Anthony
2
Bagozzi, Richard P.
2
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Institution
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Books on Demand GmbH <Norderstedt>
1
Published in...
All
The journal of brand management : an international journal
37
The journal of product & brand management
23
Psychology & marketing
21
Journal of consumer research : JCR ; an interdisciplinary bimonthly
19
Journal of business research : JBR
17
Journal of advertising research
15
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
12
International journal of hospitality management
11
Journal of fashion marketing and management
11
Journal of marketing theory and practice
10
The journal of consumer marketing
10
International journal of market research : JMRS ; the journal of the Market Research Society
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
European journal of marketing : EJM
8
Journal of advertising : official publication of the American Academy of Advertising
8
Journal of international consumer marketing
8
Journal of international marketing
8
Journal of marketing
8
Journal of retailing and consumer services
8
Sport marketing quarterly : preferred journal of the Sport Marketing Association
8
Corporate reputation review : an international journal
7
Harvard business review : HBR
7
International journal of sport management and marketing : IJSMM
7
MSI reports : working paper series
7
Marketing letters : a journal of research in marketing
7
The IUP journal of brand management : IJBRM
7
Harvard-Business-Manager : das Wissen der Besten
6
International journal of advertising : the quarterly review of marketing communications
6
International journal of wine business research : IJWBR
6
Journal of marketing for higher education
6
The journal of product innovation management : an international publication of the Product Development & Management Association
6
Tourism management : research, policies, practice
6
Industrial marketing management : the international journal for industrial and high-tech firms
5
Journal of consumer behaviour : an international research review
5
Journal of marketing management : MM
5
Journal of marketing research : JMR
5
Journal of promotion management : JPM
5
Journal of sport management : the official journal of the North American Society of Sport Management
5
Journal of travel and tourism marketing
5
Sport management review
5
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ECONIS (ZBW)
732
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91
Corbynmania : citizen-consumers and the case for an alternative political marketing
Richardson, Brendan
- In:
Journal of customer behaviour
15
(
2016
)
3
,
pp. 283-297
Persistent link: https://www.econbiz.de/10011655770
Saved in:
92
Same sound, same preference? : investigating sound symbolism effects in international brand names
Kuehnl, Christina
;
Mantau, Alexandra
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
4
,
pp. 417-420
Persistent link: https://www.econbiz.de/10010223381
Saved in:
93
Using financial analysis to assess brand equity
Isberg, Steven C.
;
Pitta, Dennis
- In:
The journal of product & brand management
22
(
2013
)
1
,
pp. 65-78
Persistent link: https://www.econbiz.de/10009731528
Saved in:
94
Brand loyalty and the role of hedonic value
Kuikka, Anna
;
Laukkanen, Tommi
- In:
The journal of product & brand management
21
(
2012
)
7
,
pp. 529-537
Persistent link: https://www.econbiz.de/10009685936
Saved in:
95
Branding : perceptual effects on consumer evaluations
Field, J. Robert
;
Bergiel, Blaise
;
Giesen, J. Martin
; …
- In:
Competitiveness review : an international business …
22
(
2012
)
3
,
pp. 251-260
Persistent link: https://www.econbiz.de/10009570847
Saved in:
96
Extending culturally symbolic brands : a blessing or a curse?
Torelli, Carlos J.
;
Ahluwalia, Rohini
- In:
Journal of consumer research : JCR ; an …
38
(
2011/12
)
5
,
pp. 933-947
Persistent link: https://www.econbiz.de/10009501080
Saved in:
97
Assessing the validity of brand equity constructs
Menictas, Con
;
Wang, Paul
;
Louviere, Jordan J.
- In:
Australasian marketing journal
20
(
2012
)
1
,
pp. 3-8
Persistent link: https://www.econbiz.de/10009508050
Saved in:
98
How focused identities can help brands navigate a changing media landscape
Brasel, S. Adam
- In:
Business horizons
55
(
2012
)
3
,
pp. 283-291
Persistent link: https://www.econbiz.de/10009548140
Saved in:
99
Do me-too brands price lower than the feature pioneer?
Sinapuelas, Ian Clark S.
;
Robinson, William Thomas
- In:
The journal of product & brand management
21
(
2012
)
5
,
pp. 350-358
Persistent link: https://www.econbiz.de/10009625057
Saved in:
100
An analysis of the syntactic complexity in service corporation brand slogans
Miller, Darryl W.
;
Toman, Marshall
- In:
Services marketing quarterly
36
(
2015
)
1
,
pp. 37-50
Persistent link: https://www.econbiz.de/10010520737
Saved in:
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