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~subject:"USA"
~type_genre:"Aufsatz im Buch"
~type_genre:"Hochschulschrift"
~type_genre:"Non-commercial literature"
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Working paper / National Bureau of Economic Research, Inc.
8
Customer Relationship Management : the ultimate guide to efficient use of CRM
6
Handbook of research on customer equity in marketing
5
Does marketing need reform? : fresh perspectives on the future
4
Faculty & research / Insead : working paper series
3
Relationship marketing : gaining competitive advantage through customer satisfaction and customer retention
3
Software for people : fundamentals, trends and best practices
3
Working paper / The Food Industry Center, University of Minnesota
3
Contemporary research in e-branding
2
Customer retention in the automotive industry : quality, satisfaction and loyalty
2
Customer-centric knowledge management : concepts and applications
2
Customer-centric marketing strategies : tools for building organizational performance
2
Delivering value in turbulent times : AMA Summer Educators' Conference 2011 ; AMA educators' proceedings Volume 22 ; San Francisco, California, USA, 5 - 7 August 2011
2
Department working papers / Bar-Ilan University, Department of Economics
2
Europäische Hochschulschriften / 5
2
Handbook of social media management : value chain and business models in changing media markets
2
Handbuch Kundenmanagement : Anforderungen, Prozesse, Zufriedenheit, Bindung und Wert von Kunden
2
Interaktives Marketing
2
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
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Neue betriebswirtschaftliche Forschung : Nbf
2
Nonprofit management 101 : a complete and practical guide for leaders and professionals ; essential resources, tools, and hard-earned wisdom from fifty leading experts
2
Organizational productivity and performance measurements using predictive modeling and analytics
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Political marketing in the United States
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Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
2
Research paper series / Stanford Graduate School of Business
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Schriften zu Marketing und Management
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Strong brands, strong relationships
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The Routledge handbook of service research insights and ideas
2
The complete book of perfect phrases for high-performing sales professionals
2
The handbook of municipal bonds
2
The synergy of business theory and practice : advancing the practical application of scholarly research
2
Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia
2
Working papers / Harvard Business School, Division of Research
2
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
1
After sixty : marketing to baby boomers reaching their big transition years
1
Applied economics, business and development
1
Arbeitspapier / Institut für Marketing, Universität Mannheim
1
Automobilmarktforschung : Nutzenorientierung von Pkw-Herstellern
1
Bringing technology to market: trends, cases, solutions
1
Business Process Management Workshops : BPM 2012 International Workshops, Tallinn, Estonia, September 3, 2012 ; revised papers
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ECONIS (ZBW)
212
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Healthy in the wrong way : mismatching of marketers' food claim use and consumers' preferences in the United States but not France
Chandon, Pierre
;
Cadario, Romain
-
2022
-
Revised version of 2021/40/EFE
Persistent link: https://www.econbiz.de/10013371298
Saved in:
2
Values obtained from
customer
relationship
management
Danielak, Wiesław
- In:
Innovation and entrepreneurship : theory and practice
,
(pp. 9-17)
.
2020
Persistent link: https://www.econbiz.de/10012257558
Saved in:
3
Testing the moderation effects on Gartner's
customer
relationship
management
practices and customer acquisition
Das, Subhasish
;
Mishra, Manit
;
Mohanty, Prasanta Kumar
- In:
Innovation, technology, and market ecosystems : …
,
(pp. 333-345)
.
2020
Persistent link: https://www.econbiz.de/10012121368
Saved in:
4
Communicating resource scarcity
Donnelly, Grant E.
;
Wilson, Anne V.
;
Whillans, Ashley V.
; …
-
2019
Persistent link: https://www.econbiz.de/10012052674
Saved in:
5
Optimal structure of experiential services : review and extensions
Roels, Guillaume
-
2019
Persistent link: https://www.econbiz.de/10012063126
Saved in:
6
How to create successful customer experiences? : an empirical investigation of drivers and outcomes and the development of a practical-oriented measurement concept
Labenz, Franziska
-
2019
Persistent link: https://www.econbiz.de/10012019951
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7
Drug diffusion through peer networks : the influence of industry payments
Agha, Leila
;
Zeltzer, Dan
-
2019
Persistent link: https://www.econbiz.de/10012128835
Saved in:
8
Client-vendor relationship management in global sourcing
Bullen, Christine V.
;
LeFave, Richard
;
Selig, Gad J.
- In:
Global sourcing of services : strategies, issues and …
,
(pp. 301-333)
.
2017
Persistent link: https://www.econbiz.de/10011613643
Saved in:
9
Service profit logic : ensuring customer willingness to pay
Grönroos, Christian
- In:
The Routledge handbook of service research insights and …
,
(pp. 46-68)
.
2020
Persistent link: https://www.econbiz.de/10012238609
Saved in:
10
Customer-dominant service logic
Heinonen, Kristina
;
Strandvik, Tore
- In:
The Routledge handbook of service research insights and …
,
(pp. 69-89)
.
2020
Persistent link: https://www.econbiz.de/10012238611
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