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~type_genre:"Book section"
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Handbook of social media management : value chain and business models in changing media markets
8
Social media and crisis communication
6
Cases on strategic social media utilization in the nonprofit sector
5
Cutting-edge social media approaches to business education : teaching with LinkedIn, Facebook, Twitter, Second Life, and blogs
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Internet advertising : theory and research
5
E-collaboration in modern organizations : initiating and managing distributed projects
4
I-KNOW '08 and I-MEDIA '08 : International Conferences on Knowledge Management and New Media Technology ; conference proceedings ; [Graz, Austria, September 3 - 5, 2008]
4
Organizations and social networking : utilizing social media to engage consumers
4
The Routledge companion to advertising and promotional culture
4
Advertising, promotion, and new media
3
Knowledge management 2.0 : organizational models and enterprise strategies
3
The Routledge companion to digital consumption
3
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Connected marketing : the viral, buzz and word of mouth revolution
2
Contemporary research in e-marketing ; 2
2
Crowdfunding : the corporate era
2
E-collaboration ; Vol. 1
2
Enhancing enterprise competitiveness : (marketing, people, IT and entrepreneurship)
2
Handbook of research on business social networking ; Vol. 2
2
Leadership in nonprofit organizations ; Vol. 2
2
Nonprofit management 101 : a complete and practical guide for leaders and professionals ; essential resources, tools, and hard-earned wisdom from fifty leading experts
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Political marketing in the United States
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Social knowledge : using social media to know what you know
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Advertising worldwide : advertising conditions in selected countries
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CSR und Digitalisierung : der digitale Wandel als Chance und Herausforderung für Wirtschaft und Gesellschaft
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ECONIS (ZBW)
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1
The effect of
social
media
on elections : evidence from the United States
Fujiwara, Thomas
;
Mueller, Karsten
;
Schwarz, Carlo
- In:
The political economy of social media
,
(pp. 89-97)
.
2023
Persistent link: https://www.econbiz.de/10014444286
Saved in:
2
Social
media
marketing : tools and techniques
Prasad, Priyanka
;
Saigal, Pooja
- In:
Application of gaming in new media marketing
,
(pp. 202-214)
.
2019
Persistent link: https://www.econbiz.de/10011914193
Saved in:
3
Analysis and visualization of travel blogs by means of NoSQL techniques : set-up and results
Barton, Thomas
;
Graf, Marco
;
Özünlü, Fahri
- In:
Proceedings of the IWEMB 2019 : Third International …
,
(pp. 11-21)
.
2020
Persistent link: https://www.econbiz.de/10012521534
Saved in:
4
Freedom to express, professionalism, and public safety : socio-political risks with
social
media
for law enforcement agencies and practitioners
Sheehy, Michael
;
Lavery, Cathryn F.
-
2023
Persistent link: https://www.econbiz.de/10014266588
Saved in:
5
Mommy blogs and online communities : emotions and cognitions of working mothers
Scheinbaum, Angeline Close
;
Krishen, Anjala S.
;
Kachen, …
- In:
The dark side of social media : a consumer psychology …
,
(pp. 225-241)
.
2018
Persistent link: https://www.econbiz.de/10011740545
Saved in:
6
Consumer socialization process for the highly connected customers : the use of Instagram to gain product knowledge
Ho, Ree Chan
;
Teck Choon Teo
- In:
Strategies and tools for managing connected consumers
,
(pp. 1-19)
.
2020
Persistent link: https://www.econbiz.de/10012106727
Saved in:
7
Social
media
technologies and export marketing
Avornyo, Frederick
;
Mahmoud, Mahmoud Abdulai
;
Adeola, Ogechi
- In:
Digital transformation in business and society : theory …
,
(pp. 83-102)
.
2020
Persistent link: https://www.econbiz.de/10012116398
Saved in:
8
Enhancing organizational capacity through the use of
social
media
Sun, Rui
;
Asencio, Hugo
;
Reid, Julie
- In:
Cases on strategic social media utilization in the …
,
(pp. 262-300)
.
2015
Persistent link: https://www.econbiz.de/10010507809
Saved in:
9
Aligning the virtual with the physical :
social
media
, strategy, and Arts and Gardens
Dumont, Georgette E.
- In:
Cases on strategic social media utilization in the …
,
(pp. 184-208)
.
2015
Persistent link: https://www.econbiz.de/10010507828
Saved in:
10
E-WOM : the new consumer megaphone-underlying reasons and related factors
Güven, Esra
;
Işık, Özlem
- In:
Leveraging computer-mediated marketing environments
,
(pp. 311-327)
.
2019
Persistent link: https://www.econbiz.de/10011971367
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