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~subject:"USA"
~type_genre:"Book section"
~type_genre:"Non-commercial literature"
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Sport marketing in a global environment : strategic perspectives
4
The global sport economy : contemporary issues
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Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
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Reihe Arbeitspapiere des Instituts für Rundfunkökonomie an der Universität zu Köln
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Sport and public policy : social, political, and economic perspectives
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The Routledge companion to advertising and promotional culture
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Workshop on the Economics of Information and Network Industries : August 29-30, 2003 Kiel Institute for World Economics
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1
MLS as a sports product - the prominence of the world's game in the U.S.
Greyser, Stephen A.
;
Cortsen, Kenneth
-
2021
Persistent link: https://www.econbiz.de/10012586367
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2
Challenges in the marketing of intercollegiate athletics Perspectives of college football marketing directors
Benedek, Jonathan J.
;
Pedersen, Paul M.
- In:
Sport marketing in a global environment : strategic …
,
(pp. 51-69)
.
2022
Persistent link: https://www.econbiz.de/10013475241
Saved in:
3
Analyzing minor league sport markets in the United States : proposing a marketing model
Tiell, Bonnie
;
Foster, Danielle C.
- In:
Sport marketing in a global environment : strategic …
,
(pp. 70-96)
.
2022
Persistent link: https://www.econbiz.de/10013475244
Saved in:
4
Sport fans' defense of the tribal brand : exploring determinants across two continents
Sierra, Jeremy J.
;
Taute, Harry A.
;
Lee, Byung-Kwan
- In:
Sport marketing in a global environment : strategic …
,
(pp. 142-160)
.
2022
Persistent link: https://www.econbiz.de/10013475266
Saved in:
5
Significant influence of a major policy on strategic management and marketing : analyzing the effect of Title IX on collegiate athletics
Kennedy, Joseph C .
;
Kim, Andrew
;
Johnson, Lauren M.
- In:
Sport marketing in a global environment : strategic …
,
(pp. 207-218)
.
2022
Persistent link: https://www.econbiz.de/10013475293
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6
An overview of sports betting regulation in the United States
Humphreys, Brad R.
-
2017
Persistent link: https://www.econbiz.de/10011764374
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7
Sports marketing, from humble beginnings to maturity
Desbordes, Michel
- In:
The global sport economy : contemporary issues
,
(pp. 9-70)
.
2019
Persistent link: https://www.econbiz.de/10012135154
Saved in:
8
Watching a game or experiencing it : theoretical foundations and practical cases of the fan experience
Helleu, Boris
- In:
The global sport economy : contemporary issues
,
(pp. 71-88)
.
2019
Persistent link: https://www.econbiz.de/10012135156
Saved in:
9
Buying tickets : capturing the dynamic factors that drive consumer purchase decisions for sporting events
Moe, Wendy W.
;
Fader, Peter
;
Kahn, Barry
-
2011
Persistent link: https://www.econbiz.de/10009376818
Saved in:
10
Retention and customer share building : formulating a communication strategy for a sports club
Rabino, Samuel
;
Rafiee, Dana
;
Onufrey, Steve
; …
- In:
Customer-centric marketing strategies : tools for …
,
(pp. 511-529)
.
2013
Persistent link: https://www.econbiz.de/10009669505
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