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Sport marketing in a global environment : strategic perspectives
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Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
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Challenges in the marketing of intercollegiate athletics Perspectives of college football marketing directors
Benedek, Jonathan J.
;
Pedersen, Paul M.
- In:
Sport marketing in a global environment : strategic …
,
(pp. 51-69)
.
2022
Persistent link: https://www.econbiz.de/10013475241
Saved in:
2
Analyzing minor league sport markets in the United States : proposing a marketing model
Tiell, Bonnie
;
Foster, Danielle C.
- In:
Sport marketing in a global environment : strategic …
,
(pp. 70-96)
.
2022
Persistent link: https://www.econbiz.de/10013475244
Saved in:
3
Sport fans' defense of the tribal brand : exploring determinants across two continents
Sierra, Jeremy J.
;
Taute, Harry A.
;
Lee, Byung-Kwan
- In:
Sport marketing in a global environment : strategic …
,
(pp. 142-160)
.
2022
Persistent link: https://www.econbiz.de/10013475266
Saved in:
4
Significant influence of a major policy on strategic management and marketing : analyzing the effect of Title IX on collegiate athletics
Kennedy, Joseph C .
;
Kim, Andrew
;
Johnson, Lauren M.
- In:
Sport marketing in a global environment : strategic …
,
(pp. 207-218)
.
2022
Persistent link: https://www.econbiz.de/10013475293
Saved in:
5
Sports marketing, from humble beginnings to maturity
Desbordes, Michel
- In:
The global sport economy : contemporary issues
,
(pp. 9-70)
.
2019
Persistent link: https://www.econbiz.de/10012135154
Saved in:
6
Watching a game or experiencing it : theoretical foundations and practical cases of the fan experience
Helleu, Boris
- In:
The global sport economy : contemporary issues
,
(pp. 71-88)
.
2019
Persistent link: https://www.econbiz.de/10012135156
Saved in:
7
Retention and customer share building : formulating a communication strategy for a sports club
Rabino, Samuel
;
Rafiee, Dana
;
Onufrey, Steve
; …
- In:
Customer-centric marketing strategies : tools for …
,
(pp. 511-529)
.
2013
Persistent link: https://www.econbiz.de/10009669505
Saved in:
8
"Brut slaps ... and twins" : hyper-commercialized sports media and the intensification of gender ideology
McAllister, Matthew P.
;
Kumanyika, Chenjerai
- In:
The Routledge companion to advertising and promotional …
,
(pp. 237-251)
.
2013
Persistent link: https://www.econbiz.de/10010197563
Saved in:
9
Sports marketing in America
Shank, Matthew D.
;
Lyberger, Mark R.
- In:
Marketing im Sport : Grundlagen, Trends und …
,
(pp. 485-510)
.
2011
Persistent link: https://www.econbiz.de/10008738185
Saved in:
10
Blind trust online: experimental evidence from baseball cards
Jin, Ginger Zhe
(
contributor
);
Kato, Andrew
(
contributor
)
- In:
Workshop on the Economics of Information and Network …
,
(pp. 1-48)
.
2002
Persistent link: https://www.econbiz.de/10001785417
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