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USA
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5,044
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5,044
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721
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709
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707
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683
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7
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5
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4
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4
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4
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4
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3
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3
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3
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Stolle, Wulf
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2
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Journal of global marketing
19
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14
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9
Journal of international marketing
9
International marketing review
7
The Columbia journal of world business : publ. quarterly by the Columbia University Graduate School of Business
7
Europäische Hochschulschriften / 5
5
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4
Asia Pacific journal of marketing and logistics
4
International journal of advertising : the quarterly review of marketing communications
4
Journal of international consumer marketing
4
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3
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3
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3
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3
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3
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2
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2
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2
International business review : the official journal of the European International Business Academy
2
International marketing ; Vol. 2
2
Internationale Standardlehrbücher der Wirtschafts- und Sozialwissenschaften
2
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2
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
2
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2
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2
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2
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ECONIS (ZBW)
409
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51
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409
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51
Internationalisation of sports teams brands : the consumers' perspective
Giroux, Marilyn
;
Pons, Frank
;
Richelieu, André
- In:
International journal of business and globalisation : IJBG
11
(
2013
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10009783160
Saved in:
52
Impact of national culture on online consumer review behavior
Lai, Jianwei
;
Peng, He
;
Chou, Hsien-ming
;
Zhou, Lina
- In:
Global journal of business research : GJBR
7
(
2013
)
1
,
pp. 109-115
Persistent link: https://www.econbiz.de/10009678787
Saved in:
53
International business : the challenge of global competition
Ball, Donald A.
;
Geringer, John Michael
;
McNett, Jeanne M.
-
2013
-
13th ed
Persistent link: https://www.econbiz.de/10009683953
Saved in:
54
Global Brand Management : Eine konzeptionell-empirische Analyse von Automobil-Markenimages in Brasilien, China, Deutschland, Russland und den USA
Stolle, Wulf
-
2013
Die Marke ist der bedeutendste Vermögenswert vieler Unternehmen. Durch die Globalisierung der wirtschaftlichen Aktivitäten muss sich die Marke zunehmend in heterogenen Märkten beweisen. Entscheidend für den nachhaltigen Markterfolg ist das von den Nachfragern in den Zielmärkten...
Persistent link: https://www.econbiz.de/10014016725
Saved in:
55
Extending culturally symbolic brands : a blessing or a curse?
Torelli, Carlos J.
;
Ahluwalia, Rohini
- In:
Journal of consumer research : JCR ; an …
38
(
2011/12
)
5
,
pp. 933-947
Persistent link: https://www.econbiz.de/10009501080
Saved in:
56
A cross-category and cross-country analysis of umbrella branding for national and store brands
Erdem, Tülin
;
Chang, Sue Ryung
- In:
Journal of the Academy of Marketing Science
40
(
2012
)
1
,
pp. 86-101
Persistent link: https://www.econbiz.de/10009507840
Saved in:
57
Digging for "Spanish gold"
Cano, Cynthia Rodriguez
;
Ortinau, David J.
- In:
Journal of advertising research
52
(
2012
)
3
,
pp. 322-332
Persistent link: https://www.econbiz.de/10009663640
Saved in:
58
An exploration of the flipside of international marketing : the acculturation of foreign born residents of the US
Reisinger, Yvette
;
Crotts, John C.
- In:
Tourism review : the official journal of the AIEST
67
(
2012
)
1
,
pp. 42-50
Persistent link: https://www.econbiz.de/10009550074
Saved in:
59
Patterns of consumer interest across developed and emerging markets
Kulkarni, Gauri
- In:
International business and economics research journal
11
(
2012
)
6
,
pp. 603-610
Persistent link: https://www.econbiz.de/10009658070
Saved in:
60
Developing a pedagogy for globalization : a marketing and political science multi-disciplinary and transnational approach
Arsenault, Paul M.
;
Stevenson, Linda S.
- In:
Journal of teaching in international business
23
(
2012
)
4
,
pp. 277-290
Persistent link: https://www.econbiz.de/10009756659
Saved in:
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