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~subject:"Unilever PLC <London>"
~type_genre:"Fallstudie"
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Unilever PLC <London>
Handelsmarke
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Store brand
14
Deutschland
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Germany
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Einzelhandel
6
Retail trade
6
Brand management
5
Competitive strategy
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Markenführung
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Wettbewerbsstrategie
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Erfolgsfaktor
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Strategisches Management
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Success factor
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Beziehungsmarketing
3
Consumer behaviour
3
Handelsmanagement
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Konsumentenverhalten
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Markenwert
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Relationship marketing
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Retail management
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Brand
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Brand equity
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Business model
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Competition
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Consumer goods industry
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Distribution channel
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Food retailing
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Geschäftsmodell
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Handelsmarketing
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Konsumgüterindustrie
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Lebensmitteleinzelhandel
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Lieferantenmanagement
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Lieferkette
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Markenartikel
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Markenpolitik
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Miskell, Peter
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Trademarks, brands, and competitiveness
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ECONIS (ZBW)
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Unilever's (other) brand wars : retailers, private labels, and struggles for supremacy within product supply chains
Miskell, Peter
- In:
Trademarks, brands, and competitiveness
,
(pp. 215-233)
.
2013
Persistent link: https://www.econbiz.de/10009758632
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2
Unilever's (other) brand wars : retailers, private labels, and struggles for supremacy within product supply chains
Miskell, Peter
- In:
Trademarks, brands, and competitiveness
,
(pp. 215-233)
.
2010
Persistent link: https://www.econbiz.de/10003972927
Saved in:
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