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Anspruchsgruppenorientierte Kommunikation : neue Ansätze zu Kunden-, Mitarbeiter- und Unternehmenskommunikation
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Longer lasting products : alternatives to the throwaway society
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New Developments in Online Marketing
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ECONIS (ZBW)
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Why do people read reviews posted on consumer-opinion portals?
Burton, Jamie
;
Khammash, Marwan
- In:
New Developments in Online Marketing
,
(pp. 51-75)
.
2014
Persistent link: https://www.econbiz.de/10010354586
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2
Marketing durability
Cooper, Tim
;
Christer, Kirsty
- In:
Longer lasting products : alternatives to the throwaway …
,
(pp. 273-296)
.
2010
Persistent link: https://www.econbiz.de/10008758458
Saved in:
3
"We want you to love our product" : an English-German translation analysis of consumer oriented language on drink packaging texts
Böttger, Claudia
;
Janik, Christina
- In:
Anspruchsgruppenorientierte Kommunikation : neue …
,
(pp. 67-84)
.
2008
Persistent link: https://www.econbiz.de/10003759641
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